Every e-commerce platform has natural traffic, and Shopee is no exception. The traffic within the site is first of all the natural traffic of the platform. Making full use of this part of the traffic can also bring good results to the store. Traffic is the basis of e-commerce. Only with traffic can the seller’s products be seen by others, have the opportunity to make a deal, and operate better and better. So how to get natural traffic within the Shopee site?
1. Make good product selection and drive traffic.
Popular categories can bring more traffic. If you choose an unpopular category, the audience will be small and the traffic will be small. Therefore, when choosing products, it is best to choose more suitable category products based on the target buyer group, current market hotspots and weekly official weekly reports.
2. Write a good title to get more exposure.
A good product title or product keyword can bring more search traffic. If you do a good job of optimizing product titles and keywords, the product will rank higher in searches. It should be noted that you should not change the title frequently, otherwise the platform will update the data and affect the product traffic. The common practice is to modify only a few keywords, and it is best to modify them in the morning when the traffic is small.
3. Marketing activities to drive traffic and improve conversion.
Then you need to use the activities on the site to attract traffic, including store activities and official activities set by the sellers themselves. You should actively set up and participate in these activities, and strive to provide more competitive prices. But don’t make false discounts to attract buyers, that is, raise product prices before discounts, which will be punished by the platform. After modifying the price, you must wait for at least 10 days for the discount.
4. Manage the fan traffic.
Fan traffic is also a more important source of traffic. You need to accumulate more fans, and you can take the initiative to follow fans. Shopee feed is a very useful tool to expand the source of buyers. You should pay attention to every chat opportunity with buyers, even if they don’t buy now, you can guide them to pay attention to the store.
You can set up gifts for paying attention to the store to attract the attention of buyers and even place orders. After accumulating a certain number of fans, you can do fan marketing, regularly give fans some discounts or coupons, increase sales, and increase the weight of the store.
5. Paid advertising to break through the traffic bottleneck.
Shopee paid advertising is generally keyword advertising, so the choice of keywords is very important. You should choose based on the popular search terms on each website, the popular terms related to product features, and the content pushed by the official weekly report. Keyword advertising can greatly improve product rankings, increase exposure, and bring traffic and order growth to the store.
The above are some ways for Shopee to obtain natural traffic within the site. Sellers should make good product selection and optimization, write good titles and keywords, participate in marketing activities, etc., so as to attract traffic to the store and increase exposure and sales!