The focus and operation center of an enterprise are related to the development stage. The focus is different in different development stages. The development stage of an enterprise doing Amazon business is divided into four periods: start-up period, growth period, maturity period and bottleneck period.
Start-up period. When an enterprise first comes into contact with Amazon, it will pay special attention to the work of the operation section and not pay enough attention to other work. It especially believes in some so-called “black technology” and hopes to quickly increase sales through some “black technology” means.
Growth period. After the enterprise has been engaged in Amazon business for a period of time, it will gradually realize the importance of products and find that selling goods on the Amazon platform: either the product is not good, and there will be fewer and fewer customers; or the product is good enough, and there will be good sales without much promotion. After tasting the sweetness, the enterprise will spend a lot of energy and cost to build its own product and supply chain system. Only by doing this part well can the long-term and stable development of the enterprise be guaranteed.
Maturity period. After solving the promotion and product problems, the enterprise will become bigger and bigger, and may face problems of team management and performance appraisal. For example, how to enhance the cohesion of Amazon’s entrepreneurial team, how to efficiently manage operations and product selection personnel to fully mobilize their enthusiasm, and how to improve the team’s operational capabilities, etc., are all things that sellers need to focus on at this stage. It is also a sign that the seller and its business on Amazon are slowly maturing.
Bottleneck period. When a company develops to a certain stage, sales will encounter bottlenecks to varying degrees. At this time, you need to start preparing in two aspects: on the one hand, realize the formalization of internal finances, strive to attract some capital to enter, and obtain further development funds. After all, breaking through the sales bottleneck requires capital investment; on the other hand, you need to seek breakthroughs on the business side, whether to expand categories, for example, if you are in the home furnishing business, do you want to consider introducing electronic categories; whether to expand the market, for example, if you are in the US site, do you want to consider doing business in Europe and Japan. In short, seller companies need to break through sales bottlenecks through “expanding categories” and “expanding markets.”