After completing the keyword collection, the next step is the sorting work. According to our research on the A9 algorithm, there is only one key factor that determines the ranking of different keywords under the product: the conversion rate of the product. The conversion rate here does not refer to the overall conversion rate of the product page, but to the conversion rate of a single keyword to the product. The higher the conversion rate of a certain keyword to the product, the higher the search results of this product will be. Therefore, it is meaningless to look at the conversion rate in the seller’s backend business report, because that is the conversion rate of the entire product page, not the conversion rate of a single keyword. Only the conversion rate of a single keyword is meaningful. When many sellers put new products on the shelves, they will let some friends in the United States search for some core keywords, turn page by page, and finally find the product to complete the purchase, which will improve the natural ranking of this core keyword.
Is it really meaningless to improve the overall conversion rate of the product? That can’t be said. Because the improvement of the overall conversion rate of the product can improve the ranking of all keywords under the product, but there are many related keywords under a product, and the weight allocated to each keyword is negligible.