The natural ranking of Amazon product keywords is determined by the A9 algorithm. If we want to do a good job of SEO on Amazon, we must have a deep understanding of the Amazon A9 algorithm. The Amazon A9 algorithm is a sorting algorithm. Simply put: select the products that are most relevant to consumer searches from the wide range of product categories on Amazon, and display them to consumers based on relevance. According to this definition, we know that the Amazon A9 algorithm focuses on product search and search result sorting. If you don’t understand the Amazon A9 algorithm, how can you achieve the homepage of keywords?
So from the perspective of the Amazon A9 algorithm, what is the process of a keyword from being filled in to being included, and finally being able to be on the homepage? How does the Amazon A9 algorithm work in the middle?
The first step: You have to tell Amazon what your product is. If we are selling apples, you must write the keyword “Apple” in a place where the Amazon A9 algorithm can see it. Where are these visible places? It can be in the product title, five-point description, product description, background keywords, attribute words, and product brand and other officially specified locations.
Step 2: When you tell Amazon that you are selling Apple, does Amazon know that you are selling Apple? This is questionable, just like your registration for the college entrance examination does not mean that you have really registered successfully. Only when you get the admission ticket can you prove that you have really registered successfully. This is what we are going to talk about in the second step, namely, indexing. For any search engine, indexing is the top priority. If the “spider” does not effectively crawl the product, how can it be ranked?
Step 3: After the indexing is completed, your product can be in the list. The problem is again, although you are already on the roster in the Apple class, there are so many Apples. When consumers search for “Apple”, how many places you can rank is determined by the conversion rate and effective click-through rate of the keywords. So in this step, the search engine needs to sort according to the search weight.
Step 4: This step is almost simultaneous with the above three steps. Because Amazon is an online shopping platform, products must be differentiated according to different categories to facilitate consumer selection. The same is true for offline supermarkets, where products of different categories are placed in different exclusive areas. Each product must be placed under the correct category node, otherwise it will be directly blocked by the search engine.
The above is the entire operation mode of Amazon A9 algorithm. Only by fully understanding the entire operation mode can you achieve the goal of keywords on the homepage.