The outbreak of the COVID-19 pandemic has accelerated the development of e-commerce. The toy industry has become more popular as people spend more time at home.
The toy industry as a whole is expected to continue to grow in the future, driven by the world’s growing population and rising consumer income. It is expected that global sales of toys will reach $105 billion by 2021.
Here are some popular toys on eBay that may provide some ideas for cross-border sellers.
01.
Video game equipment.
Video game equipment is the fastest growing category on eBay.
Prior to this, eBay Germany released a 2020 consumer purchasing behavior survey report, and the sales of video game equipment on eBay Germany ranked TOP7. Nintendo’s game equipment sales increased by 180%. In addition, people also buy VR glasses for a more realistic gaming experience, which has also led to an increase in VR glasses sales.
Play Station 5 and Xbox Series X are the two most searched products on Google.
02.
Funko Pop toys.
On eBay, sales of vinyl toys Funko Pop have increased. Funko POP is a well-known American toy manufacturer that produces toys related to many popular characters in movies, books, and pop culture. According to the founding team of Funko, its total global sales have reached US$980 million as of mid-2019.
Among Funko Pop, Funko POP animation “Fonko POP” and Funko POP “Star Wars” “Darth Vader” are both good-selling products.
03.
Chess.
Netflix announced that from October 2020, “The Queen’s Gambit/The Queen’s Gambit” will be watched by 62 million people in 4 weeks/28 days, breaking the viewing record of Netflix’s limited series. This drama not only broke the ratings record, but also drove the sales of peripheral products.
04.
Collecting cards.
During the outbreak, eBay’s sales of star cards soared, breaking historical records. According to eBay data, from March to May, sales of basketball cards increased by 92% compared with the same period last year, of which basketball cards increased by 130%.
Affected by the epidemic, many toy sellers have made a lot of money. There are many types of toys, huge market demand, and great potential for sellers to try. However, sellers should also pay attention to the infringement of toy products.
Therefore, sellers entering the toy market must pay attention to avoiding trademarks, copyrights, appearance patents and other issues.