If managers want to plan their time well, they must clearly understand the work content of the operations staff. Managers can make a daily operation work flow chart and use the four-quadrant chart to analyze the work that must be completed every day, so as to arrange a suitable work flow for the operation and ultimately make efficient use of time.
In addition to product selection, the work of operations staff can be mainly divided into the following aspects.
(1) Optimization of old models. Operation staff need to follow up on the old models of the store. In the Amazon backend, they should focus on link traffic and sales, check advertisements, domestic and foreign inventory, and replenish FBA inventory in a timely manner; in the Amazon frontend, they should continue to pay attention to the trends of competing products on the site, pay attention to the display effects of the Amazon frontend product details page on PC and mobile terminals, follow up on reviews and Q&A, and pay attention to keyword rankings and category rankings.
(2) Listing of new products. Operation staff should focus on the selection of listing pictures, the writing of titles, keywords, five-point descriptions, product descriptions, A+ pages, as well as the judgment of the product market and the analysis of competing products on the site.
(3) Store maintenance. Operations staff must check and mark shipment status every day to avoid missing orders or marking them in advance, track order defect rates and effective tracking rates in a timely manner, follow up on the production progress of hot-selling products, check FBA inventory arrival status, deal with unsalable inventory in a timely manner, maintain the store’s Feedback praise rate, regularly check whether Amazon’s various deductions are normal, and pay attention to other performance-related issues.
(4) Customer service processing, including daily email replies, review and feedback marketing, Q&A replies, etc.
(5) Others, including but not limited to internal data statistics, temporary assigned tasks, etc.
Through the four-quadrant analysis method, we can clearly see that new product launches belong to the important and urgent categories, and operations staff need to arrange a whole block of time every day to prioritize them. Old product optimization and store maintenance belong to the important and non-urgent categories, and operations staff must arrange special time to follow up, otherwise they will gradually become urgent matters and disrupt the overall operation rhythm. Customer service processing belongs to the category of urgent and unimportant, and the operation staff can complete it through email templates and other methods. For other unimportant and non-urgent tasks, the operation staff needs to use fragmented time to handle them quickly according to the actual situation, so as not to affect the progress of important work.