In Meikeduo’s new strategy to enter the Brazilian fashion industry, cross-border e-commerce has become a hot topic. On the Meikeduo platform, sellers can choose to open a local account or a cross-border account. There are certain differences in the operation methods and advantages of these two accounts. Let’s take a closer look:
1. Geographical coverage.
Local accounts are limited to operating in one country. For example, Mexican local accounts can only operate and sell in Mexico. Cross-border accounts allow the application of multiple country sites. Sellers can apply to Meikeduo to open other country sites to expand a broader market.
2. Shipping flexibility.
Sellers of cross-border accounts can choose to ship from Meikeduo warehouses or directly ship from China to buyers, as long as there is logistics information online within three days. Local account sellers can only ship from Mexico, which may cause logistics problems, but they can also choose to use Mexico’s overseas warehouses for one-piece delivery to meet the delivery requirements of the Meikeduo platform.
3. Backstage management authority.
Sellers of local accounts can independently list products, ship goods, participate in platform promotions, etc. in the backstage. Sellers of cross-border accounts need to obtain the consent of the investment manager, and they need to apply to the investment manager to participate in or cancel promotional activities. This is relatively restrictive, but it is also for better control of the market and product quality.
4. Return processing method.
For returns generated by local accounts, if the product is not damaged, it can be put on the shelf for sale again. However, returns generated by cross-border accounts cannot be sold again and can only be destroyed on the spot or shipped back to China. However, if it is a product shipped from a Mexican overseas warehouse, the return can be returned to the overseas warehouse for re-inspection. If the product quality is fine, it can be sold again.
5. Platform weight and service.
Local accounts are better than cross-border accounts in overall weight, and the store exposure, traffic, product ranking, logistics and other services are relatively superior. The functionality of the Meikeduo platform is also more inclined to local accounts.
In summary, local accounts and cross-border accounts have their own advantages and are suitable for different types of sellers. Local accounts are suitable for product sellers with greater advantages in the local area, while cross-border accounts are more suitable for sellers whose companies have product supply chains and logistics supporting facilities. With the emergence of Mexico overseas warehouses, the convenience of drop shipping has gradually blurred the distinction between local accounts and cross-border accounts.
Meikeduo cross-border platform provides sellers with a broader market, allowing sellers to better expand their business. At the same time, the emergence of Empire Express Mexico overseas warehouses also provides sellers with more efficient logistics solutions, reducing logistics costs and improving sellers’ operational efficiency. Whether choosing a local account or a cross-border account, you need to make a reasonable choice based on your own situation to achieve better business development and success.