In the operation of the OZON platform, sellers are often constantly looking for ways to optimize. The operation of the OZON platform requires attention to details, especially the video display in the product description is an important part. This article will introduce how to upload product videos to the OZON platform through the YouTube video website to help sellers operate better.
OZON video upload operation settings.
1. Prepare a high-quality product video, which can be shot by yourself.
Upload the video to the YouTube video website:
Log in to YouTube, click “Create” in the upper right corner, and then click the “Upload Video” button.
Select the video to upload.
Fill in the basic information of the video (just give a brief overview of the video title and content).
Click “Save and Publish”.
2. Open the uploaded video on YouTube, and then click Copy Video Link.
Go to the OZON backend to upload the video:
Open the product modification page where you need to upload the video.
Click “Add Video”, paste the copied link address in, and click “Save”.
3. Set the video cover.
4. Preview the video upload results and click “Save” after confirming that they are correct.
After the product is reviewed and approved, the video will appear on the product information page of OZON. Sellers can click the corresponding product link in the background to jump to the front-end page to check whether the product video is successfully put on the shelf and can be played normally.
Through the above simple steps, sellers can effectively upload product videos to the OZON platform, improve product display effects, attract more potential buyers, optimize operations and achieve better sales results.
In the operation of the OZON platform, uploading product videos is an effective means to increase product exposure and sales. Through accurate product display and high-quality video content, more potential buyers can be attracted, purchase conversion rate can be increased, and the competitiveness of the store can be improved. At the same time, the rational use of the promotion functions and marketing methods of the OZON platform, such as coupons, promotional activities, etc., will help attract more target customers and accelerate business growth.
However, operating the OZON platform is not achieved overnight. It requires continuous optimization and meticulous grasp of details. In-depth understanding of the rules and policies of the OZON platform, effective communication with the local market and buyers, and continuous improvement of products and services are all keys to success.
For sellers who want to expand their business in the Russian market, the OZON platform is undoubtedly an important channel worth considering. By making full use of the video upload function, combined with high-quality products and services, sellers can achieve significant results on the OZON platform and realize greater business value.
Therefore, sellers who intend to enter the Russian market are advised to actively understand the operating points and operating rules of the OZON platform, fully tap the opportunities brought by the platform, strive to create competitive product displays, and meet the booming development of the Russian e-commerce market. In the process of continuous optimization, I believe that we will reap fruitful results and achieve sustainable business growth on the OZON platform.