In recent years, with the rapid development of cross-border e-commerce, more and more sellers choose to register and operate on the MercadoLibre platform. In the process of operation, sellers should seize the traffic bonus period provided by the platform and participate in various promotional activities to achieve the development of the store and the improvement of business. The MercadoLibre platform provides a variety of promotional activities, mainly including festival promotions and regular promotions.
1. Festival promotion.
Level 1 promotion: Level 1 promotion is the promotion with the longest duration, the most traffic and the strongest promotion. Similar to the domestic Double 11 event, the Level 1 promotion is usually a large-scale promotion across the entire site, which is of great help to old sellers to clear inventory and new sellers to rush rankings. This is an opportunity that sellers should not miss.
Level 2 promotion: Level 2 promotion is a promotion for a specific theme, but products in other categories can also participate. The platform will give priority to recommending categories that meet the theme, so for sellers related to the theme, this is a promotion worth paying attention to.
Before the promotion begins, the MercadoLibre official will send an email invitation to the seller. Sellers must pay attention to the background information to avoid missing the opportunity to participate. There are generally three ways to participate in the promotion: self-submission after receiving an official invitation in the background, sellers with no store reputation to find the investment manager to submit, and sellers with green store reputation but no activity entrance to find the investment manager to submit. However, store reputation is a hard indicator to measure whether you can participate in the promotion. Only sellers with green reputation or no reputation can participate. You can also apply to the investment manager if your reputation is not green, but it is difficult to get approved.
2. Regular promotion.
Although the holiday promotion has huge traffic, the number of times is limited, so regular promotion operations in daily life are also crucial.
Regular promotions mainly include:
DOTD (Deal of The Day) daily promotion: lasts for 24 hours and is one of the regular promotions with the largest traffic. During the event, there will be an exclusive entrance on the homepage, and the participating products will be marked with eye-catching DOTD blue labels and green discount labels, greatly increasing exposure.
LD (Lighting Deal) limited-time flash sale: lasts for 6 hours and has an exclusive traffic entrance. This promotion features a flash sale inventory and progress bar, which gives consumers a sense of urgency, short duration and high traffic.
Regular Deal: Lasts for one week and does not require submission. Although there is no exclusive entrance, the products will have a green discount sign to help the products continuously and steadily increase exposure.
Before participating in regular promotions, sellers need to choose the appropriate promotion method based on their store situation and ensure that the product information and discount strength are accurate and attractive.
In summary, the Meikeduo platform provides a variety of promotional activities, including holiday promotions and regular promotions. Sellers should seize the opportunities of these promotional activities and flexibly use various promotional methods to increase store exposure and sales, thereby achieving better development in the international market. Correct participation in promotional activities can not only gain more customers and business, but also enhance the store’s visibility and brand image, laying a solid foundation for future development.