As a world-leading e-commerce platform, AliExpress provides unlimited business opportunities for overseas buyers and sellers. However, the success of the platform is inseparable from continuous optimization and adjustment measures, among which the product validity period setting is an important link. Through the efforts of the official research team, the platform has discovered some problems and made corresponding adjustments, and also provided some suggestions for sellers. This article will discuss in detail the two options for the validity period of AliExpress products and the recommended practical methods.
1. Problem discovery and adjustment measures
The problem of exposure resource occupation of unmanaged products. After investigating overseas buyers, the official research team of the AliExpress platform found a worrying problem: some unmanaged products occupy exposure resources but cannot provide services to buyers, which seriously affects the buyer experience, and also affects the interests of other seller friends and the reputation of the platform. This situation may cause dissatisfaction among buyers, thereby reducing the shopping conversion rate of the platform.
In order to improve this situation, the platform decided to adjust the product validity period. According to data analysis, the order cycle from listing to the first order of most products is within one month. Therefore, in order to ensure a good experience for buyers and protect the exposure resources of sellers who work hard, starting from July 19, 2011, the validity period setting for newly uploaded products on AliExpress retains the options of 14 days and 30 days, and cancels the 60-day option. This adjustment means that after the product is put on the shelf, buyers can get a better service experience within a limited time, and sellers can manage products more effectively.
Cancel the automatic resend function for all products. In addition to the adjustment of the validity period, the platform also cancels the automatic resend function for all products. In the past, sellers may have set a longer validity period and then use the automatic resend function to extend the product exposure time. However, this practice has certain problems in actual operation. For example, a too long validity period may cause the product to expire and be unsalable, affecting the buyer’s experience. Therefore, the platform canceled this function and emphasized attracting buyers through high-quality products and services, rather than relying on too long validity periods to increase exposure.
2. Recommended validity period selection and operation method
In terms of the choice of product validity period, the official recommendation is to choose a validity period of 10 days. This choice is based on Alibaba’s search ranking rules, in which product activity and upcoming expiration have a positive impact on search weight. If you are a full-time seller, it is recommended to set a 10-day validity period and regularly modify and optimize product content to maintain product activity and search ranking.
During the product upload process, sellers need to pay attention to the following matters:
Key information of product title: Make sure that the product title contains key information such as AliExpress category words, core words, attribute words, material words, color words, modifier words, scene words, etc., so that buyers can accurately understand the product characteristics.
The importance of real photos: Product pictures should be real photos, reflecting the real style, quality and positioning of the product, and with trademarks. High-quality real photos can increase buyers’ trust in the product and increase their desire to buy.
Differences from existing brand styles: The 10 products submitted should preferably be different from AliExpress’s existing brand style, positioning, and price to increase the approval rate. Differentiated features from other products can attract more buyers’ attention.
Photographed in a brightly lit room: The real photos should be taken in a brightly lit room to ensure that the pictures are clear and show the product details.
Submit multiple trademarks at one time: If there are multiple trademarks, it is recommended to submit them all at once to avoid waiting until the next year to add the trademarks, so as to save time and energy.
3. Summary and Outlook
The above are two options for the validity period of AliExpress products and some suggestions. Although the official recommended validity period is 10 days, the specific choice should be determined according to the characteristics and circumstances of different products. At the same time, sellers should pay attention to the accurate reflection of key information and the quality of the real photos when uploading products. By setting the validity period reasonably and providing high-quality products and services, sellers can better attract buyers and improve exposure and sales results.
In the future, with the continuous development of the e-commerce industry, AliExpress may continue to optimize measures such as product validity period settings to better meet user needs and promote the continued and steady development of the platform.