The basic process of cross-border independent station operation is the key to building a successful independent e-commerce platform. Compared with sellers who rely on cross-border e-commerce platforms, independent stations have the advantage of independently formulating platform rules, are not subject to any restrictions, and effectively avoid the risk of platform bans. Independent stations are operated as independent individuals and achieve profit goals through cooperation with e-commerce platforms. However, independent stations also face challenges, requiring self-traffic guidance, and spending a lot of time to build brands and maintain websites.
With the rapid development of the global e-commerce market, more and more Chinese sellers are beginning to enter the cross-border e-commerce field. As an emerging e-commerce model, cross-border independent stations have the advantages of strong autonomy, strong plasticity, high competition threshold, and good brand image, and have become the choice of more and more sellers. However, it is not an easy task to operate a cross-border independent station well. This article will explain in detail the basic process of cross-border independent station operation.
In the basic process of cross-border independent station operation, it is first necessary to clarify the operation type and positioning of the independent station. This includes choosing an independent station model suitable for its own development, such as boutique/explosive independent station, brand self-built station, station group self-built station, mobile e-commerce, COD self-built station, etc., considering the balance between interests and long-term development.
Secondly, the reasonable layout of the operation team is the key to cross-border independent stations. With the powerful website building tools, it is no longer a problem to build an independent station with smooth user experience, and the core barriers and breakthrough points have shifted to traffic operation and team management. Independent stations require independent operation logic, including website building, payment, products, operations, logistics, delivery, etc., which require a complete team and resource support, clear division of labor, and higher comprehensive quality requirements for team members.
In the basic process of cross-border independent station operation, traffic diversion is a key link. Self-built sites are different from cross-border e-commerce platforms, and sellers need to introduce traffic on their own. Therefore, it is necessary to spend more effort on advertising, and create high-quality independent station operations through multi-channel diversion such as email marketing (EDM), SNS social platforms, and Internet celebrity marketing.
Then, it is crucial to improve the operation conversion rate. At different stages of development, the focus of marketing will also be different. If the conversion rate is not high, even if there is a certain amount of traffic, it will not be possible to achieve orders and profits. Therefore, sellers need to focus on marketing strategies in both expanding the market and stabilizing the market, reducing customer churn and increasing order conversion rates.
Finding a professional payment method is also an important part of independent station operation. For cross-border independent stations, the payment success rate is directly related to the actual conversion rate of orders and is a key indicator of business growth. If the traffic attracted by advertising cannot be converted due to problems in the payment link, a lot of traffic costs will be wasted. Therefore, it is crucial to choose a suitable payment method.
Finally, sellers need to carefully manage every step of the independent station, from products to after-sales, and pay attention to quality and service. The goal of an independent station is to build its own brand and have more loyal customers. Only by building a brand and carefully maintaining it can you succeed in a highly competitive market.
When establishing a cross-border independent station, sellers need to carefully manage every step from products to after-sales. The core goal of an independent station is to build its own brand, because only by doing a good job in the basic operation process of a cross-border independent station can you get more loyal customers.