On the Ozon platform, adding multiple variations of products is an important means for sellers to provide a variety of choices. To help you add multiple products smoothly and accurately display the variation information, here are the detailed steps, from filling in the main characteristics to checking the form.
1. Fill in the main characteristics.
Go to “Products and Prices” → “Add Product Section” and click “Manual”.
Click “Fill in More” to ensure that all necessary information is filled in and all changes are saved in the draft.
Choose the category in which buyers will see the product. Each category has its own sales commission.
Enter the product name and make sure the name meets the platform’s requirements so that the product card can pass the review. Name example:
Correct: Smartphone Apple iPhone X 64GB.
Incorrect: The best smartphone! iPhone X.
Select Create multiple variations to merge multiple products into one card.
Click “Next”.
2. Enter the general characteristics.
These characteristics will apply to all variations. If you need to enter different values for different variations, edit them separately after creating the product – change the required fields for each variation.
3. Fill in the variation characteristics.
These are the parameters that distinguish product variations, and at least one parameter needs to have several different values. Here are some examples of variation characteristics:
Product color – in almost all categories;
Size – for shoes and clothing;
Type – in many categories;
Unit in a product – in many categories.
4. Check the table.
Please check the variation table carefully.
You can do the following:
Generate barcodes;
Change parameter values – you can choose for one product or for all products;
Delete product variations.
After confirming that the variation table is correct, click “Next”.
Through the above steps, you can successfully add multi-variant products on the Ozon platform, ensure that product information is displayed accurately and completely, provide buyers with rich choices, and bring more opportunities for sales.