With the rapid development of cross-border e-commerce, brand authorization and product legitimacy have become crucial topics. Selling specific brand products on the Ozon platform requires providing trademark authorization documents. This is not only a platform regulation, but also a necessary measure to protect brand rights and ensure consumer shopping safety. This article will explore the importance of trademark authorization documents, the specific documents required, and how to protect your brand rights.
1. Special rules and restrictions.
In accordance with the laws and regulations of the Russian Federation and the requirements of brand owners, the Ozon platform has formulated special rules. Before uploading the sales authorization document, you will face the following restrictions:
Sold brand products are hidden: If you have sold specific brand products on Ozon, these products will be hidden and cannot be sold anymore.
Unable to create new products: If you have not sold such brand products on Ozon, you will not be able to create or upload new products.
2. Necessity of sales authorization documents.
In order to sell brand products that have registered trademarks or trade names in the Russian or international intellectual property system on Ozon, you need to provide brand use authorization documents. The purpose of this is to ensure the legality of selling branded goods, safeguard the rights of brand owners, and protect the shopping rights of consumers.
3. Acceptable range of documents.
Documents proving the right to list goods include:
Trademark authorization certificate
License agreement
Distribution agreement
Letter of permission from the trademark owner to sell goods in Russia
Sales receipt proving the purchase of goods from authorized dealers
Other relevant documents
The specific documents required depend on the sales rights granting scheme, ensuring that the documents contain the necessary information to protect the legal sales rights.
4. Document requirements.
Document of authorized sales must include the following elements:
Date of issue
Document validity period (indefinite documents are not accepted)
Signature or seal of the trademark owner
Clearly indicate the right to sell in the Russian Federation
These requirements help ensure the legality and validity of the document.
5. Maintain brand rights and legal sales.
If you find someone illegally selling branded goods on the Ozon platform, you should contact customer service in a timely manner. You can click on the relevant link or select the message icon in the personal center, and then select the applicable topic to protect brand rights and maintain the legal operating environment of the platform.
Summary:
Trademark authorization documents are a key element in cross-border e-commerce sales. They not only ensure the legality of the goods, but also protect brand rights and consumer interests. Complying with the regulations of the Ozon platform and providing appropriate certification documents will not only help smooth sales, but also provide consumers with a safer and more reliable shopping experience, achieving a win-win situation.