On the OZON platform, product descriptions are not only an important tool to attract potential buyers, but also must comply with regulatory requirements. At the same time, accurate, clear and compliant product descriptions can enhance the visibility of products, provide valuable information, and provide buyers with a better shopping experience. This article will discuss in detail OZON’s regulatory requirements and best practices for product descriptions to help sellers optimize product descriptions and improve sales results.
1. Regulatory requirements.
Foreign agent statement: If the content of a foreign agent is used, this information must be indicated on the product card in accordance with Law No. 2124-1 “On Mass Media”. The specific practice is to add the following text at the beginning of the description: “This information (material) was created and (or) distributed by a foreign media organization that is a foreign agent and (or) a Russian legal entity that is a foreign agent.”
Smooth and accurate: The description should be smooth and free of errors, including punctuation, spelling, logic, etc.
Consistent with product characteristics: The description should accurately reflect the characteristics of the product to avoid misleading buyers.
Making materials and usage methods: The description should clearly state the materials used to make the product, how to use it, and its value to potential buyers.
Correct information: No other options can be provided except for the color, design or model specified in the product card.
HTML tags: The description can only contain HTML tags allowed in the OZON list.
Second, best practices.
Avoid excessive keywords: Do not pile all possible search terms in the product description, and do not add a lot of content that is irrelevant to the product in the description, so as not to reduce the position of the product in the search results and categories.
High-quality pictures: With high-quality original pictures, the characteristics of the product are displayed in an intuitive way.
Attract buyers: Use detailed descriptions to accurately express the characteristics and value of the product and provide the information that buyers want.
Product features: In addition to the description, the characteristics of the product should also be filled in to ensure that the product can be added to the advanced search and improve visibility.
Regularly check for updates: Keep the description accurate and up-to-date, and make regular adjustments based on the product situation.
Follow prohibited content: Avoid including prohibited content in the description, such as contact information, price, advertising information, etc.
Conclusion: Compliant product descriptions are not only a regulatory requirement, but also the key to improving product visibility and buyer experience. Sellers should strictly abide by OZON’s regulations and adopt best practices to optimize product descriptions to improve sales results and provide buyers with a better shopping experience.