In the field of cross-border e-commerce, sellers know that the success of opening a store depends not only on operations, but also on precise product selection strategies. Whether on platforms such as TikTok and Amazon, or on building independent websites, sellers will actively pay attention to local market trends and consumer preferences. How to do e-commerce in Indonesia? This article will share product selection and marketing strategies for cross-border sellers based on the two best-selling products on the Indonesian website.
Trend 1: Organic skin care.
Organic skin care is a hot area that sellers cannot ignore when entering the Indonesian e-commerce market. As the largest economy in Southeast Asia, Indonesia has a large population base and a rising income level of residents, which has also given rise to people’s continued demand for cosmetics and skin care products.
In the past, Indonesian women’s preference for cosmetics was mainly reflected in the pursuit of a piled-up gloss. However, organic skin care products that can create a natural glow are more popular in the market today. In the product selection stage, sellers should focus on beauty, personal care and skin care categories to seize this trend.
Market trend analysis:
1. Due to the impact of the epidemic, Indonesian women stay at home more often. They will pay more attention to the health of their face and body and use less cosmetics;
2. Seeking products that can moisturize, nourish facial skin and make it glow at the same time has become the pursuit of consumers;
3.96% of Indonesian women prefer to use chemical-free skin care products, even if it takes longer to see obvious results.
Marketing suggestions:
1. Clearly label the ingredients in skin care products to meet consumers’ in-depth understanding of skin care ingredients;
2. Positioning products as natural and organic is more likely to win the favor of Indonesian consumers;
3. Use organic ingredients instead of chemical ingredients, such as using vegan plant extracts instead of retinol.
Trend 2: DIY accessories.
In recent years, handmade accessories such as necklaces, bracelets and bags have been increasingly valued in the Indonesian market. As the economic capacity of Indonesian residents gradually improves, they are willing to buy unique and special customized accessories instead of being satisfied with buying ordinary accessories in large quantities.
Main category: accessories.
Market trend analysis:
1. Indonesians begin to attach more importance to the cultural value of handicrafts, including furniture and accessories;
2. The interest in limited sales and unique products is increasing;
3. 82% of Indonesians believe that handmade products are very important and agree that “it is extremely important to maintain authenticity”.
Marketing suggestions:
1. Use keywords such as “handmade”, “customized”, “customized on demand”, etc. to emphasize the uniqueness and handmade characteristics of the product;
2. Communicate the process of product production through brand stories to maintain continuity in marketing;
3. Consider the characteristics of consumers in the product development stage, such as launching astrology-themed rings and necklaces for K-pop fans.
Summary:
By grasping the two hot-selling product trends in the Indonesian e-commerce market, sellers can formulate product selection and marketing strategies more targeted. In the field of organic skin care and DIY accessories, pay attention to consumer needs and accurately position products with the help of organic ingredients and handmade features. By strengthening product features, telling brand stories, and considering consumer characteristics, sellers can succeed in the Indonesian e-commerce market and seize the important opportunity of the year-end promotion.