The impact of the new tax policy on e-commerce companies varies from company to company. It has positive significance for large cross-border e-commerce companies with sufficient funds and complete categories and companies operating light luxury goods. However, it has a great negative impact on those companies that rely on low prices.
1. Favorable enterprises
Such companies are generally cross-border e-commerce platforms that act as agents and adopt the tax declaration import and export model. Such platforms generally have a lot of funds, and the capital chain is not easy to break. There are many kinds of goods on the platform, and the pricing is also diversified. The structure of the commodity categories is complete, the customer flow is sufficient, and there are also good supply chains abroad to support the platform. Such platforms already have scale advantages. For example, Amazon, one of the four major cross-border e-commerce platforms, can reduce part of the tax burden by reasonably optimizing the supply chain. Since there are many branded goods on such platforms and they have a good reputation, they can also gain the trust of foreign brand suppliers. It is easier to obtain customs clearance documents and enter the bonded area smoothly.
Light luxury goods bonded logistics e-commerce platform, this type of platform operates mid-to-high-end products, and the prices are generally divided like this: the unit price of cosmetics is generally higher than 100, maternal and child products and health products are generally higher than 500, and clothing and home textile products are generally higher than 250 yuan. The bonded logistics products in this range enjoy the greatest tax reform dividends. Most commodities have a discount of 8%-30%.
Second, unfavorable enterprises
Relying on low-priced e-commerce platforms, they mainly operate low-priced popular products and Japanese and Korean beauty products that will not exceed 100 yuan. In the past, they adopted a tax-free threshold of 50 yuan to reduce the tax burden and take advantage of the price. Today, facing the pressure of a tax burden of more than 10%, the price advantage is weakened and the core competitiveness is reduced. These have prompted this type of e-commerce platform to change its business model.
At the end of the article, I will briefly say that my country’s new import and export trade tax policy conveys the government’s willingness to promote the standardized development of the cross-border e-commerce industry through policy and institutional reforms. At present, in the rapidly developing economic environment of globalization, the global market has a huge demand for cross-border online shopping. The import and export of cross-border e-commerce is a natural product of the explosive growth of residents’ overseas consumption demand after the economy has developed to a certain level. Therefore, the development prospects of my country’s cross-border e-commerce are still promising.