As one of the largest e-commerce platforms in Brazil, MercadoLibre provides sellers with a broad market opportunity. However, on this highly competitive platform, how to choose the right products has become a question that sellers need to think about seriously. This article will analyze the product selection trends on MercadoLibre in depth, and provide some key points to pay attention to when choosing products.
I. Analysis of MercadoLibre’s product selection trends.
1. Mexico Station.
The characteristics of the Mexico Station include:
High cross-border payment: Consumers on the Mexico Station tend to use cross-border payment, which provides opportunities for cross-border sellers.
Fashion, home appliances and mobile phones: The most popular categories include consumer electronics, clothing, home furnishings, auto parts, toys, etc. In particular, the clothing category has huge demand and broad market space, among which sportswear, women’s clothing, bags and shoes perform outstandingly.
Focus on cost performance: Mexican consumers pay attention to cost performance, so this needs to be considered in pricing strategy.
2. Brazil Station.
Characteristics of the Brazilian site include:
Habitual cross-border purchases: Brazilian consumers are accustomed to cross-border purchases, which provides opportunities for cross-border sellers.
Clothing, electronics and beauty: The most popular categories include electronics and accessories, clothing, beauty products, etc. Electronics account for a high proportion, followed by clothing and beauty products.
3. Colombia.
Characteristics of the Colombian site include:
Clothing, footwear and electronics: Colombian consumers have a high interest in clothing, footwear and electronics, and these categories perform well in the market.
Online search: More than 77% of Colombian consumers choose to search for shopping information online, which provides sellers with opportunities for online promotion.
4. Chile.
Characteristics of the Chilean site include:
Promotions are popular: Consumers on the Chilean site like promotions, so sellers can consider launching promotional strategies at specific times.
Electronics, fashion, toys: The most popular categories include electronics, fashion, toys, etc. Although Chile is an emerging market, it has high potential in the fields of mobile phone accessories, jewelry watches, and household items.
Second, things to note when selecting products on Meikeduo.
When choosing products on Meikeduo, here are some key things to note:
Market research: It is essential to conduct market research before deciding which products to sell. Understand the needs and trends of different markets in order to choose suitable products.
Brand certification: If there are genuine and authorized brand products, consider certifying the store as a brand store, which can improve credibility and attract more customers.
Pricing strategy: According to the market pricing strategy, focus on cost-effectiveness. Understand the prices of competitors and set competitive prices.
Logistics plan: Consider logistics plans to ensure timely delivery, especially for cross-border sellers.
Promotion strategy: According to market trends and consumer behavior, formulate promotion strategies to attract more customers.
Brand building: If possible, focus on brand building and increase brand awareness.
Conclusion:
Choosing the right products on the Meikeduo platform is crucial, which requires in-depth market analysis and smart strategies. Different markets have different needs and trends, so sellers need to be flexible to meet consumer expectations. Through brand certification, pricing strategies and logistics plans, sellers can succeed on Meikeduo and achieve business growth.