With the rapid development of cross-border e-commerce, Temu, a cross-border e-commerce platform launched by Pinduoduo, has become the focus of attention of major sellers. However, in order to successfully operate a store in the early stage of Temu, a series of key steps and strategies need to be formulated. In this article, we will explore the key steps of Temu’s early store operation and provide you with valuable experience and suggestions.
1. Store positioning and product positioning.
First of all, one of the keys to Temu’s early store operation is store positioning and product positioning. As a cross-border seller, you need to fully understand your target consumer market, customer needs, store characteristics and your own advantages. Accurate positioning is the first step to success, and all marketing and operation strategies should start from the positioning of stores and products. In this process, you need to design differentiated products for different customers to meet their needs.
2. Product selection and supply chain management.
Another key step in Temu’s early store operation is product selection and supply chain management. Product selection has an important impact on sales performance. Therefore, before entering the field of cross-border e-commerce, you first need to clarify your positioning, whether you are engaged in imported goods or focusing on specific areas, such as food, electronics, accessories, clothing, etc. It is recommended to choose products with a product life cycle of more than one year for subsequent product updates. Keep up with market trends and pay attention to high-potential keywords, and reach at least 100,000 popular keywords with a monthly search volume. In addition, ensure that the supplier has stable supply capacity, low cost and high profit, and avoid compliance issues such as infringement. At the same time, it is recommended to set up a dropshipping warehouse to connect more sales channels and build its own offline sales network.
3. Keyword optimization and store exposure.
Keyword optimization is a vital part of Temu’s early store operations. Keywords play a core role in in-site search traffic. Although the platform usually provides some keyword recommendations, these keywords are not very accurate, and other merchants will use the same keywords, so the store’s search weight cannot be improved. Therefore, as a seller, you must master the skills of keyword optimization to increase the exposure of your store. This includes selecting keywords that are relevant to your products and have a moderate search volume, and reasonably applying these keywords in store content, product titles, descriptions, etc.
4. Brand building and unified image.
Brand building and unified image are crucial in Temu’s early store operations. A strong brand image can win higher market share and loyalty for our store. Make sure to display a unified brand image throughout the store so that consumers can perceive the brand’s high-end sense, sales performance and profits. In addition, having a unified brand image can also increase consumers’ trust in our store.
5. Design store activities and publicity.
Setting up store activities and publicity is an effective strategy for Temu’s early store operations. Through store activities, we can not only earn sales profits, but also increase the store’s visibility and promotion effects. For example, release free new products, participate in large-scale promotional activities such as Double 11. This form of publicity can be fully utilized in cross-border e-commerce, and the promotional content can be formulated according to our actual situation to attract more consumers.
As Pinduoduo’s cross-border e-commerce platform, Temu provides sellers with a broad sales scenario. However, in Temu’s early store operations, it is necessary to pay attention to key steps such as store positioning and product positioning, product selection and supply chain management, keyword optimization, brand building, and store activities and publicity. Through carefully formulated strategies and continuous efforts, we can create a successful cross-border e-commerce store on the Temu platform.