To run an Amazon store well, each role needs to cooperate with each other. The core operation needs to do a good job in product selection, data analysis, customer service and after-sales service. For small and medium-sized sellers, taking the path of small and beautiful, few but fine is a wise move to operate Amazon. The following are strategies for how to run an Amazon store well and help sellers build high-quality stores:
1. Comply with Amazon platform rules.
Amazon is a large platform that uses various rules and regulations to maintain a good trading atmosphere. Sellers need to strictly abide by various regulations to avoid the store being blocked and losing sales qualifications.
2. Register as a professional seller.
To become an Amazon seller, you only need to register an account on Amazon and upload products. But in the long run, registering as a professional seller can not only save commissions for each product and earn more income, but also upload products that are exclusively sold by Amazon and sell in categories limited to individual sellers.
3. Brand protection of the Amazon platform.
Sellers need to register trademarks and go to Amazon for filing. This is the self-protection of listing.
4. Be familiar with the product.
Sellers must be familiar with their products so that no matter what questions the sellers have, they can quickly give answers, so that buyers can have greater confidence in buying.
Five, build your own brand.
When buyers can buy branded products from anywhere else, why should they choose you? Unless the seller slightly lowers the price, it makes no difference to consumers where to buy from. But if the seller creates his own brand, then the seller will gain control and have a unique competitive advantage.
Six, sell medium-hot products.
When sellers are ready to sell, it is easy to choose the best-selling products on Amazon and think it is easier to succeed. The competition among sellers of popular products is very fierce. Therefore, sellers can expand the range of product selection and choose medium-hot products from the list of top 1,000 products.
Seven, where does the store flow come from?
There are two sources of traffic for Amazon stores, one is Amazon internal traffic and the other is external traffic.
Eight, how to improve the conversion rate of traffic.
If there is no traffic, there must be orders. What sellers need to do is to improve the conversion rate of these traffic. Generally speaking, when buyers enter the product page, they will see three places: the product image on the left, the title, and the details of the product selling point description.
Ninth, optimize product listings and improve listing rankings
If sellers have just started selling on Amazon, it is easy to optimize product listings. When sellers have been on the platform for a long time, it is best to spend 1-2 days checking the quality of pictures, writing word grammar, keywords, etc.
The above is the operation sharing of Amazon stores. Opening a store on Amazon requires continuous operation, continuous learning and improvement to achieve long-term and stable operating results.