Souq is the e-commerce platform with the longest development and the highest market share in the Middle East. It has a higher consumption level in the local area. Compared with other e-commerce platforms, Souq has a higher profit margin, but it is not easy to get stable orders on the Souq platform. When running an e-commerce business, product selection is a very important first step. Today, we will share with you how to choose best-selling products through the intuitive data of the Souq platform.
1. According to star reviews.
When you search for a certain category of products, you can see the star logo on the right side of the product. The more stars there are, the higher the sales volume. Even if the one-star or two-star review means that the customer is not very satisfied with the product, the one-star or two-star review of the product is definitely better than the one without star reviews.
2. Check the product link.
If a product has five-star reviews, how to distinguish its sales volume? At this time, you need to open the product link for analysis. Pay attention to the number of reviews for the product. Usually, a link will only have one review if 10 or more products are sold. Please note that only the reviews marked with the “Purchased on Souq” logo on the right are generated by real purchases. Based on this ratio, you can roughly infer the sales of the product.
3. According to search ranking.
When searching for a category, the Souq platform defaults to sorting by the best match. There are two situations for the top products: one is the one with the highest keyword match, and the other is a new link. However, you can select “Sort by popularity” in the upper right corner. The products sorted in this way are often the best-selling products on the Souq platform, and these products are also worth choosing and selling.
4. According to product recommendations.
When you search for a category, a column of product recommendations will be displayed on the right side of the page. These products are usually products with a large recent sales volume and have strong explosive power. At the same time, these products may also have obtained promotional resources from the Souq platform. Therefore, in the process of selecting products, you need to pay attention to this point.
To sum up, the above are some suggestions for reference when selecting products on the Souq platform. When you upload your own products, you can first look for hot-selling styles on the platform and consider similar products at the same time. By analyzing data such as star reviews, product links, search rankings, and product recommendations, you can find the best-selling products on the Souq platform and use these tips to improve your sales performance. Remember, product selection is only the first step in e-commerce business, and other factors need to be considered, such as market trends, competitor analysis, product quality, and after-sales service. I hope these tips can help you succeed on the Souq platform so that you can have a relatively high-quality Souq store.