Many friends are still not very clear about the tools, especially the editing tools. I recommend an editing tool called “Jianying”. Many people may have heard of this software. This is a video editing software officially invested by Douyin, which is very powerful. Below, the author will explain the steps of using “Jianying” to edit short videos.
Step 01 Open the Jianying App and click the “Start Creating” button.
Step 02 Enter the “All Photos” interface and select the short video you want to edit; click the “Add to Project” button.
Step 03 After closing, the original sound of the video, including the human voice and background music, will be turned off to achieve the effect of muting the video. After selecting the video you want to operate, you will see the “Turn off the original sound” option. When you select the result. Then, click the “Edit” button.
Step 04 After the operation is completed, enter the editing interface, you will find that the following functions are available for you to operate: split, speed change, volume, voice change, delete, noise reduction, copy, reverse playback, freeze and rotate.
Step 05 Here we focus on two common functions, namely video speed change and voice change. Let’s talk about the speed change function first. Click the “speed change” button. On the slider at the bottom, if you move the slider to the left, it will play slowly, and if you move it to the right, it will play quickly. The default speed of Jianying is 1X. After setting the speed, click the button at the bottom.
When shooting products, such as unboxing or instructions, because the content is relatively boring, you can speed up and move it to the right by 0.5X to quickly get to the point. If you need to shoot a close-up display effect, you can slow down the speed, generally slow down and move it to the left by 0.5X, so that users can see the benefits of the product clearly.
Step 06 The following introduces changing the voice. Many people feel that their voices are either very sharp or sound weak, and they always feel awkward. This is all because of the lack of professional training acquired later. What can I do? Click the “voice change” button to set the voice change. The system provides different types of voice change effects such as uncle, loli, boys, and girls, which can perfectly solve your problem of not being confident in your voice.
Step 07 The “Audio” menu is introduced below. Click the “Audio” button to enter the audio interface, where you can add music and sound effects to the video material, extract music from the video and record sound.
Jianying provides a lot of popular background music and sound effects in Douyin, which can basically meet the music materials that users often need to use when shooting product videos. The following focuses on the “recording” function. The videos posted by others are accompanied by a long narration commentary with the product videos. In fact, these shooters can’t remember so many lines. They are the materials they shot in advance, and use the “recording” function to make voice-overs according to the written manuscripts during post-production.
Step 08 After the voice-over is recorded, click the “Text” menu to enter the text interface.
Add subtitles and text through “New Text”; automatically add subtitles to the video through “Recognize Subtitles”. If there are typos during the recognition process, you can click on the subtitles to correct them; after the correction, if you want to add some picture effects to the video, you can click the “Add Sticker” button to open the sticker list and select the sticker. After selecting, you can drag the sticker to the position you want to place it in the video. If you want to make this sticker cooler, you can also click the “Animation” button and select the animation effect you want.
Step 09 Select the sticker. At this time, in order to make your video beautiful, you need to use the “Filter” function. Click the “Filter” menu to open the filter list. When shooting product videos, you can generally choose “Natural” or “Bright”.
Step 10 Let’s introduce the key points of the basic functions of Jianying, that is, the special effects function. For the same product video, some people shoot it and it looks very ordinary, while others shoot it like a blockbuster, which looks tall and grand. This is the difference between adding special effects and not adding special effects. Click the “Effects” menu to add basic, dynamic, dreamy, retro, natural, split screen and border video effects.
Step 11 Click the “Ratio” button to enter the ratio interface. You can see that the system provides many video ratios. Douyin generally has two mainstream formats, namely vertical screen 9:16 and horizontal screen 16:9. If your work is a real person, vertical screen is recommended, because vertical screen will look more three-dimensional, and the outline of the whole person will also be very clear. If you only shoot your own products, horizontal screen is recommended, because horizontal screen presents more things, and the upper and lower background walls can also add some other auxiliary introductions. Of course, the specific video ratio should be selected according to your own work. In short, there is a standard, which is to make users feel natural and comfortable.
Step 12 If you choose horizontal screen, you may need to use “background” to dress up. Click the “Background” button to enter the background interface, where you can set the canvas color, canvas style and canvas blur effect to enhance the visual experience of the entire video.
Step 13 Click the “Adjust” menu to enter the adjustment interface. You can set the brightness, contrast, saturation, sharpening and highlights of the video material. The lighting of product videos is generally adjusted to be brighter, which can stimulate users’ desire to buy.
Step 14 If it is a real person appearing in the video, and you are not confident about your appearance, you can click the “Beautify” button to enter the beauty interface and set the character’s skin smoothing and face thinning. It must look real here. You can’t deliberately make yourself look like a snake in order to make yourself beautiful. That will make users think you are very artificial, which is not worth the loss.
Step 15 After editing the video in Jianying, click the “Export” button to enter the video export interface shown in Figure 3-40. After the video is saved, it will show “Saved to Album”. At this time, click the “Share to Douyin” button to post it to Douyin.