1. How to collect materials for Douyin works?
Many people have reported that they have no idea what to shoot next after shooting the previous one. Why is this? In the final analysis, it is because you have not mastered the method of continuous innovation. All innovations are actually optimization and adaptation based on the existing foundation. As long as you find the right information in the right channel, there will be a steady stream of materials for you to refer to. How to do it? Here I provide you with five major channels. As long as you follow the ideas provided by the author to find information related to your personality, you will no longer have to worry about what to shoot.
(1) Short video platforms. There are many similar works related to you on short video platforms such as Kuaishou, Douyin, Weishi, Huoshan Short Video, Meipai and Miaopai. You can follow the authors related to you on these platforms by searching keywords. The purpose of following is to learn from excellent peers and directly take their proven successful ideas and creativity and modify them for use.
(2) News and information platforms. If the Douyin account needs to collect some relevant current events or other content, you can follow platforms such as Toutiao, Yidian Consulting, Tencent News, and Sohu News. These platforms are currently portals with relatively large amounts of information in China.
(3) Sina Weibo platform. If you are doing content such as celebrities, emotions, chicken soup, animation, jokes, etc., you can search for corresponding keywords on Weibo, follow bloggers you are interested in, and find opinion leaders in various fields. Their content is carefully planned, and many of them can be used directly.
(4) WeChat public accounts. After years of accumulation, WeChat has accumulated valuable articles in various vertical fields. It is especially suitable for those who share knowledge about skin care, health, weight loss, etc. There are many little common senses you want. Here, I can teach you a trick. Use the computer Sogou browser to click the “WeChat” option and enter keywords to find the WeChat articles you want. It is really super convenient.
(5) Various vertical websites and apps. If your target users are a particularly niche vertical group, you can go to the corresponding forum to find relevant information. In addition, there are some vertical software in some industries. For example, if you are doing women’s maintenance, you can download apps like “Meiyou”; if you are doing fitness, you can download apps like “Keep”; if you are doing overseas shopping, you can download the “Little Red Book” app.
The fundamental reason why everyone looks for vertical apps in their respective fields is that they are all your very precise user groups. The topics they discuss and the points they care about can be used as materials and topics for your next content creation.
At this point, do you no longer have to worry about where to collect information? You can collect information and shoot relevant short videos based on the five channels mentioned by the author, combined with your personality and positioning.
Second, insight helps efficient creation
The reason why explosive content can be popular is that the content itself conforms to certain rules and meets the subconscious needs of users.
Therefore, creators should develop certain work habits and processes at work, so that the first thing is “brainstorming”. The brainstorming process requires “delayed judgment” – when participants speak, do not comment or deny immediately. This will greatly dampen everyone’s enthusiasm. Process the ideas, and “secondary innovation” is better – do not stop the meeting immediately when you hear a good idea in the meeting. You should generate more ideas and try to chemically fuse these high-quality ideas. Maybe better ideas will be generated.
Secondly, you can conduct “user testing”, referring to the way Mi Meng writes articles every time, especially the polishing of topics and titles. “To discover an insight, first write a 10,000-word survey report, conduct multiple rounds of interviews and interactive collaborations with users, select 1 out of 50 topics, and generate 100 titles by voting in the group.” A person’s insights are often one-sided. To create content that users like, you must communicate more with users and do a good job of user testing. Maybe the content will be more popular with everyone.