Second, product placement in the information flow
Douyin e-commerce operators can insert links in Douyin information flow ads, attract fans to click through video content marketing, and directly jump to online stores such as Taobao and JD.com or e-commerce function interfaces. Users can directly place orders to purchase corresponding products or services, completing the store’s traffic diversion and conversion in one stop.
The operation of this kind of selling gameplay is relatively simple. Douyin e-commerce operators only need to open a Douyin AD ad and recharge the advertising fee to promote their own store products in the Douyin business information flow.
Of course, there are some basic requirements, including business license, trademark certificate or authorization, Taobao enterprise store or Tmall store and other online store channels. At the same time, the Douyin background will automatically count traffic data, such as display volume, click volume, click-through rate, etc. Douyin e-commerce operators can optimize and adjust the advertising plan bid based on these data.
Third, Taobao link selling
If the product shared by the Douyin operator is a Taobao link, other Douyin operators can go to the corresponding link address to purchase the product, and the transaction of the product will also be completed in the external link store. Specifically, after the Douyin e-commerce operator inserts a Taobao link in a short video, Douyin users can purchase goods through the following operations. As long as the Douyin user purchases the goods, the Douyin e-commerce operator can obtain certain benefits.
Step 01 The Douyin user logs in to the short video app and clicks on the purchase link of the goods shared in the video.
Step 02 Enter the product details interface, where the Douyin user can view the relevant information of the goods. If you are sure to buy the goods, just click the “Go to Taobao to buy” button.
Step 03 After the operation is completed, the interface for jumping to the Taobao platform will appear.
Step 04 Enter the Taobao product details interface and click the “Buy Now” button.
Step 05 After the operation is completed, the product purchase dialog box pops up. Select the product information to be purchased in the dialog box and click the “OK” button.
Step 06 Enter the “Confirm Order” interface, where the Douyin user only needs to click the “Submit Order” button and pay the corresponding shopping amount to successfully place the order.
It should be noted that if the Douyin user has not downloaded the Taobao mobile app, the system will jump to the App download interface. The Douyin user can only continue shopping after downloading the App and logging in to the App account.