Social media platforms are effective channels for e-commerce companies to select products. Social media platforms such as Douyin, Kuaishou, and Xiaohongshu gather a large number of buyers. Understanding the needs of these buyers and selecting products accordingly can effectively improve the conversion rate of products. Taking Douyin as an example, many buyers will buy products through short videos or live broadcasts. E-commerce companies can choose hot-selling products based on the sales of different products. Douyin updates the “Popular Goods List” every day, and e-commerce companies can use this list to understand the popularity rankings of different products such as boutique women’s clothing.
E-commerce companies can find out what popular goods are currently in their field, analyze the reasons why these popular goods are popular, and purchase similar products in a timely manner. When analyzing the products sold on Douyin, e-commerce companies can use professional data analysis tools to make the results more scientific.
Feigua Data is a website that specializes in analyzing short video data. On the homepage of the website, there are many platforms for e-commerce companies to choose from, including Kuaishou, Bilibili (Bilibili video website), etc.
Feigua Data collects a large amount of data, and e-commerce companies can find popular videos with goods in it and understand the sales and sales trends of different products. At the same time, the website’s “Product Rankings”, “Taobao Promotion Rankings” and “Douyin Good Products Rankings” can all provide a basis for e-commerce companies to select products.
In addition, e-commerce companies can also register Douyin accounts, publish short videos of different products, and select products based on the number of views, likes and comments of the short videos. When publishing short videos, e-commerce companies should pay attention to the following two aspects.
(1) Show product characteristics: To attract buyers’ attention, it is necessary to show the characteristics and unique effects of the product in the short video to show the value of the product.
(2) Show price advantages: Price is an important factor that buyers pay attention to. Showing the price advantage of the product in the short video can highlight the high cost-effectiveness of the product.
E-commerce companies need to analyze the playback data of short videos and select the products to sell accordingly. At the same time, e-commerce companies can also connect their own online stores on Douyin to facilitate buyers to purchase products directly.
Tips
There are many hot-selling products on social media platforms, and e-commerce companies should choose according to their own positioning. If an e-commerce company selects a large number of products, but the sales of the products do not meet expectations, it will cause inventory backlogs, which will not only increase storage costs but also affect the company’s cash flow.