In today’s digital age, e-commerce has become a business model that cannot be ignored. Lazada, as one of the largest e-commerce platforms in Southeast Asia, provides sellers with huge opportunities. However, to successfully conduct cross-border e-commerce on Lazada, you must first be familiar with the platform’s product upload and optimization. Only through efficient product upload and optimization can you improve your work efficiency and stand out in the fiercely competitive market. In this article, we will take a deep dive into how to upload products in Lazad in bulk.
Step 1: Log in to GSP and click “Manage Global Products”.
First, log in to your Lazada GSP account. Once logged in, click the “Manage Global Products” option.
Step 2: Click “All Products” on the “Product Overview” page and select “Import”.
On the “Product Overview” page, you will see an option labeled “All Products”. Click it and then select “Import”.
Step 3: Download the correct bulk upload template.
This step is very critical because you need to make sure you are using the correct and latest bulk upload template. Under the “Download Templates” page, select the corresponding template according to the main category of the products you will upload. To ensure accuracy, you can refer to the Chinese-English comparison table of the Malaysian Seller Center category tree to get the latest template. Please note that if the category has changed, the latest English category tree in the background will prevail.
Step 4: Open the template file.
The downloaded template file will contain five worksheets:
"Instructions": This provides the most basic instructions for the template. It is a guide to getting started with the template.
"Data Terminology": All data terms that may be encountered during the bulk upload process are explained to help you better understand and fill in the template.
"Upload Template": In this worksheet, you can fill in product information, add pictures, etc. Please be sure not to edit any of the headers in the template, otherwise it will cause the upload to fail. Also, please note that different categories require different mandatory attributes, so be sure to use the correct template.
"Valid Values": Here you can view the lowest level category and number, as well as the option values for certain attributes included in the bulk upload template. This is very helpful for correctly selecting categories and filling in each attribute.
"Example": This worksheet provides an example for sellers to refer to. When you fill in the bulk upload template, please note that after selecting the correct category, a colored box will pop up. The red box represents the required options, which must be filled in when creating a product.
FAQ:
1. Can I delete the five worksheets of the bulk upload template?
No one sheet can be deleted, only the third sheet “Upload Template” bulk upload template page can be edited. Also, please note that no columns can be added or deleted from this sheet.
2. What is a required item?
Required options are special product information required for a specific subcategory. They are very important for searching and filtering, and can significantly increase the chances of your product being searched. For example, in the mobile phone and tablet category, the required options include operating system, screen size, and warranty type. This information helps customers filter products and improves the shopping experience. If these required items are not filled in, the product will not be uploaded successfully.
3. How to distinguish the required and optional attributes in the bulk upload template?
When filling in the bulk upload template, please note that after selecting the correct category, a colored box will appear:
Gray boxes indicate attributes that are not relevant to the category and do not need to be filled in.
Red boxes represent required fields. These options are items that must be filled in correctly when creating a product.
Blue boxes represent optional fields. Although they are not required, it is recommended to fill in all attributes as completely as possible. This will increase the exposure of the product and present the product or brand in a professional manner. Insufficient information may cause potential customers to hesitate, thereby reducing the shopping experience.
Bulk uploading products is one of the key steps to improve efficiency in Lazada cross-border e-commerce. By using bulk upload templates correctly, you can easily manage large numbers of products and ensure the accuracy and completeness of product information, thereby attracting more potential customers. Mastering these skills will enable you to better use the Lazada platform to expand your global business.