1. Sales plan evaluation
(1) Target evaluation
Grasp the progress of plan implementation.
Evaluate the degree of completion of the comprehensive goals, hard goals and soft goals in the sales plan execution process, and keep track of the progress of plan implementation at any time.
(2) Input-output evaluation
Evaluate the efficiency of sales plan execution, measure the benefits brought by the sales plan to the enterprise, and judge the value reflected by this benefit.
(3) Promotion effect evaluation
Measure the role of the current promotion method in the actual implementation process on the sales plan, and evaluate the value of the promotion method, so as to determine whether to maintain, change or suspend the current promotion method.
(4) Implementation policy evaluation
Evaluate the degree of completion of the sales plan of the sales staff, on the one hand, to understand the sales staff’s recognition of the sales plan, and on the other hand, to understand whether the sales staff has grasped the key points of the sales plan.
(V) Competitive comparison and evaluation
Compare each link of the sales plan with competitors to find the differences or gaps, and further improve the pertinence and feasibility of the sales plan.
II. Precautions for formulating sales plans for cross-border e-commerce enterprises
(I) Pay attention to the consumption habits of the target market
Cross-border e-commerce transaction entities are spread all over the world. Different consumers have different consumption habits, cultural psychology, and living customs. This requires cross-border e-commerce to have a deeper understanding of the consumption habits and customs of consumers in the target market and international brand building, so as to formulate sales plans and promotion plans that can meet the psychological needs of consumers. At the same time, cross-border e-commerce platforms have different requirements for the main pictures and other pictures of products, including requirements in terms of format, size, dimensions, pixels, color, etc., so promotional pictures that meet the needs of the platform and the target market should also be created according to the specific requirements of different platforms.
(II) Pay attention to the timeliness of transportation
Due to the complexity of cross-border e-commerce business, it needs to go through customs clearance, inspection and quarantine, foreign exchange settlement, export tax rebate, import taxation and other links. Therefore, in terms of cargo transportation, the logistics cost is relatively high and the delivery cycle is long. These have increased the uncertainty of cross-border e-commerce logistics. Whether the seller uses international express delivery or centralized delivery or overseas warehouse delivery, it is necessary to plan the logistics layout of the product in advance to match the sales of the product.
(III) Pay attention to compliance with laws and regulations
Cross-border e-commerce involves different business environments and legal systems, and there will be more stringent requirements for intellectual property rights, etc. Therefore, it is necessary to pay attention to avoid intellectual property disputes. The products imported by cross-border e-commerce enterprises must belong to the “List of Cross-border E-commerce Retail Import Goods”. Products suspected of endangering port public health safety, biosafety, imported food and product safety, infringing intellectual property rights and other prohibited and restricted products shall not be imported. Cross-border e-commerce enterprises should transmit real transaction electronic data, payment, logistics and other electronic information to the customs in real time. It is prohibited to transmit false electronic information and data, and bear corresponding responsibilities for the authenticity of data information and the authenticity of consumer identity. Cross-border e-commerce enterprises shall not use the real identity information of others to “fake orders” through cross-border information trading platforms. They shall review the authenticity of transactions and the authenticity of consumer identity information. If they find that the orderer and the payer are inconsistent, cross-border e-commerce enterprises shall assist the customs in authenticating the orderer’s identity information and provide relevant certificates to the customs.
(IV) Pay attention to the formulation of sales plan contingency plans
Cross-border e-commerce trade is restricted by many factors such as overseas market consumption demand, technological development level, political system changes, and even nature, disease, etc., so there should be sufficient contingency plans when formulating sales plans.