When using Reddit Ads to place ads, you should strive to improve your ROI (return on investment). In practice, you should pay attention to the following points.
1. Accurately target the audience by interest
Subreddit has already divided the advertising audience. By carefully screening Subreddits, find Subreddits that match the advertising goals, and then sort them by activity and number of subscribers, focusing on Subreddits that match the goals, have a large number of subscribers, and are highly active, it is helpful to more accurately target the advertising audience. Pay special attention to analyzing audience interests, which have a huge impact on advertising output. Advertisers can target 15 different interest groups, each of which consists of several subgroups. For example, to promote a new healthy recipe app, choose the “Healthy Life” interest group, which includes “Fitness and Exercise”, “Health”, and “Outdoor” subgroups.
2. Highlight the brand and convey the value proposition
Reddit users value real content more and generally like simple and direct interactions. Telling people clearly what is being sold and how to get it in the advertisement often has better advertising effects. While some ads are so interesting that they can double as content, the most effective ads always present a clear and direct value proposition to the audience. Adding a company logo to your Reddit account (which will appear in the ad unit) is another effective way to highlight your brand.
3. Improve post quality
The main reason users visit Reddit is to get content, so improving the quality of ad posts is an important way to improve results. As long as the content of the post is attractive enough to users, the ads on the post will be deeply rooted in their hearts. The following strategies are helpful in improving post quality.
(1) Refer to excellent post cases
There are many successful ad posts on the Reddit platform, such as the MeUndies clothing brand, which uses interesting information to drive purchases.
Therefore, before posting an ad, you can refer to excellent posts, analyze the content and publishing format of the posts, and innovate to find the content and publishing format that suits your own posts.
(2) Pay attention to the selection of ad materials
Users have a natural aversion to ads, so it is necessary to constantly customize and modify ad materials based on user feedback. You can appropriately use long titles, videos, and Gif animations to enhance the advertising effect. It should be noted that videos can convey more information and are more intuitive. To ensure effectiveness, videos should have eye-catching brand display within 3 seconds, should display the key attributes of the product, and preferably have subtitles to ensure that sufficient information is still conveyed when the sound is turned off.
(3) Use a real, conversational tone and appropriate use of humor
It is recommended to write posts in a real, conversational tone. Redditors will have a better experience if they can read posts like talking to knowledgeable friends. If appropriate humor is also used, it may stimulate Redditors to participate and achieve the best results.
(4) Prevent advertising fatigue
For the same advertisement, the audience will usually become fatigued within 4 to 6 weeks. It is recommended to refresh the advertising creative every month. For example, update the title, edit new video resources, change the color of pictures and videos, add new text, etc.
(5) Use the AMA question-and-answer mode
AMA is the abbreviation of the Ask Me Anything mode. AMA is a new column launched by Reddit in 2014. The basic function of this application is to ask questions to anyone. Type “A” in the “Search” bar on the Reddit homepage to open the “Ask Me Anything” window. In AMA, there are not only professionals from all walks of life, such as scientists and artists, but also many small figures, such as car salesmen; even major stars are happy to join in and answer questions from fans. As long as you are confident in a certain field, you can raise a topic in AMA, welcome questions from Reddit users, answer community questions online, and ask users about their concerns and concerns, thereby enhancing the company’s brand awareness.
4. Comply with the rules
In order to ensure user experience, Reddit has set strict rules for advertising. If you violate the rules, you will be punished until your account is blocked, so you must pay attention to complying with the rules when posting advertisements.