There are three main types of e-commerce platforms in Russia: domestic B2C websites, cross-border websites, and price comparison platforms. The top five domestic B2C websites in Russia are: ULmart, Mvideo, Dns-shop, Wildberries, and Ozon. ULmart is the largest online retailer in Russia and was founded in 2008. ULmart is known as the Russian version of “JD.com”. It has built large self-pickup centers in large and medium-sized cities, solved logistics problems, and has a high reputation among users.
The main cross-border websites in Russia are AliExpress and eBay. Russian buyers generally distinguish these two websites as the preferred cross-border websites for Chinese products and European and American products. eBay’s localization process in Russia started early. In 2012, it set up an office area in Russia to be responsible for marketing and business cooperation in the local market. In the second half of 2014, it began to officially recruit local Russian merchants to join the eBay platform.
The price comparison platform yandexmarket was officially launched in 2013. It is a price comparison website under yandex. It mainly provides consumers with product price inquiries and information comparisons. Its purpose is to allow consumers to buy high-quality and low-priced products.