The Asian e-commerce market is divided into six markets according to geographical location: East Asia, Southeast Asia, South Asia, West Asia, Central Asia and North Asia. This book takes India in the South Asian market as an example for analysis.
1. Living habits of Indian consumers
Due to the hot climate, Indian men are popular in wearing hunting suits when going out. Ordinary people rarely wear socks. Most people wear sandals even in the cold winter, and sometimes wear leather shoes without socks. India’s national formal clothing is similar to a Zhongshan suit, with a small vertical collar and a row of buttons that are very eye-catching. Since India was a British colony for a long time, suits are very popular, and there are fewer people wearing Indian national formal clothing than wearing suits.
Indian women’s clothing is colorful, and traditional clothing mainly includes saris and Punjabi clothes. Saris are made of various materials, including pure cotton, chemical fiber, silk, etc., with colorful colors and ever-changing patterns. In addition to saris, Indian women’s favorite national clothing is another kind of national clothing called “Punjabi clothes”. Girls in modern cities like to wear loose T-shirts and jeans, while some fashionable female students on campus wear tights and miniskirts or western-style long skirts.
In India, curry is not just used to make curry rice. There are more than 20 kinds of seasonings that make up curry powder. From bean soup, vegetarian dishes to meat and fish, golden turmeric and other seasonings are used. There is no such thing as sauce or soy sauce, and spicy ingredients also play a role in seasoning.
2. Main holidays in India
Generally speaking, except for some political festivals, most of India’s traditional festivals are religious festivals. There are more than 120 officially recognized holidays in India every year. Most of these festivals are not only related to religion, but also have mythical origins, and have unique traditional celebrations. Among the many festivals, the most important are Diwali, Dussehra and Dussehra. These three festivals are actually Hindu festivals.