The development of the domestic e-commerce industry is becoming increasingly fierce. It is very difficult for sellers to stand out. Many sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted many sellers to settle in. Sellers know the importance of advertising after opening a store. The following will share with sellers the impact of turning off advertising?
1. What are the effects of frequently turning off advertising? Why don’t you turn off advertising frequently?
First of all, sellers need to know that Amazon makes money through advertising. If sellers don’t let this platform make money, will this platform make money for you? Once sellers turn off advertising, store traffic will drop sharply. If sellers lack other sources of traffic, sales may be directly reduced by half or even to zero.
And the weight and ranking of the product will drop significantly, because if you turn off advertising, it will trigger the Amazon advertising calculation mechanism.
2. So what should we do?
Here, it is recommended that sellers lower the advertising price. For example, if your advertising bid is $2, you can reduce the price to $0.5 or lower.
Generally speaking, there is a big difference between the click-through rate and consumption rate of advertising on the first three pages and the last three pages. When you adjust the bid price to $0.5 or lower, your ad may jump out from the third page, the probability of clicks will decrease, and the advertising budget will not be consumed too quickly.
The effect of this method is different from directly turning off the ad, but for the platform, your advertising plan still exists, and the platform may earn your advertising fees, so it will not trigger the advertising algorithm mechanism, thereby excessively reducing your listing rights.
When the seller optimizes the ad and the out-of-stock product is replenished, the seller slowly adjusts the bid, and the listing weight will naturally recover.
Finally, remember that only simplicity can be efficient, and grasp the core part of advertising. That is to say, advertising promotion always has to find the best product, which is the basis for maximizing advertising input and output.
The above is the impact of turning off ads shared with sellers, and I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of the seller, and in future articles will also bring articles on related aspects to help sellers operate better.