In October 1969, a short message sent by computer scientist Professor Leonard K. to his colleagues marked the birth of the world’s first email. But at this time, email was not applied to the marketing field. 1994 is considered an important year for the development of network marketing.
In October 1994, online advertising was born. At the same time, well-known Internet-based search engines such as Yahoo, Webcrawler, Infoseek, and Lycos were also born. In addition, Laurence Canter and Martha Siegel, two lawyers in Arizona who were engaged in immigration visa consulting services, published E-mail advertisements on the Internet. They only spent $20 on Internet communication fees to attract 25,000 customers and earned $100,000. Based on the impact of this event, people began to seriously think about and study the relevant issues of network marketing, and the concept of network marketing gradually began to take shape. From these facts, it can be considered that network marketing was born in 1994.