To effectively attract potential customers, text ads should be specific, relevant, attractive, and appealing. Here are some tips on how to write successful text ads and common mistakes to avoid.
1. Emphasize what makes you different
Ads should showcase more competitive products, services, or offers as much as possible. The following advantages can be used to emphasize that your products or services are different: free shipping, a wide variety of products, perfect after-sales service, etc.
2. Include prices, promotional offers, and exclusive features
Users often use Google searches to help them make decisions. Give them the information they need to make a decision when appropriate. If you have a limited-time discount or an exclusive product, why not take the opportunity to promote it?
3. Encourage customers to take action
You need to tell customers that you are selling a certain product, that is, tell them what they can buy. You need to tell customers that you can provide a certain service, and you need to tell customers how to contact you. Use call-to-action words to clearly express the next action that can be taken, such as “buy”, “call now”, “order”, “browse”, “register”, or “inquire”.
4. Include at least one keyword
The keywords in the ad text can reflect the relevance between the ad and the product or service the user expects. For example, assuming that “digital camera” has been specified as a keyword, you can use “Buy digital camera” as the ad title.
5. Make sure the ad content matches the landing page
Check the target web page (i.e. landing page) linked to by the ad and make sure it contains the content or product promoted in the ad. If users do not find the information they expect, they may leave your website.
6. Conduct tests
Create 3 to 4 ads for each ad group and use different ad words for each ad to see which ad performs best. AdWords can automatically rotate ads, showing better performing ads more frequently.