In terms of community structure, there are two main components, one is the “membership structure” and the other is the “community rules”.
(1) Membership structure
The members of a community must have different characteristics in order to create a variety of fun and possibilities, and to enrich the community. Without diverse community members, it is difficult to evolve a good community ecology together. This is called the “hybridization effect” in the community ecology. “Diversity” is the foundation for the sustainability of a community. Generally speaking, in a well-functioning community, there are the following diverse roles: creators, managers, participants, pioneers, differentiators, collaborators and payers.
(2) Community rules
To operate a community well, you need to formulate an operating rule that fits your own positioning. The rule model can start with one community, verify the feasibility of the model, and finally replicate it on a large scale. In essence, community rules do not stipulate what can be done or not done, but what the culture of the community is.
Introduce rules. Discover and call on those who have “same interests” to form a pyramid or ring structure and become a community. Especially the first batch of members will have a huge impact on the future community. The so-called pyramid structure is that there is a person who is high up as a spiritual leader, and then the group members are the sub-group leaders of his small group. In fact, it is just a more decentralized way to complete a pyramid relationship. The so-called ring structure means that there are multiple people who are the soul of this group, and in this ring structure, everyone has different professions, and everyone has something that others may need. Therefore, when setting up a community, it is necessary to use thresholds to ensure quality, and let the joiners cherish this community because of the “sense of dedication”.
② Group entry rules. A series of rules and regulations after joining the group lay a good foundation for forming a sense of ritual for joining the group. For example, the serialized naming and visual unification of the group; make good use of group announcements to inform the requirements for joining the group; get to know each other through ice-breaking games, etc.
③ Communication rules. The communication rules are generally strictly linked to the positioning of the community itself. The simplest way is to list the common problems that arise after a small-scale trial, and then set group rules one by one. Qiuye PPT has set the following communication rules (see Table 7-4) to facilitate teaching. As long as these group rules are adhered to, the quality of group speech will be greatly improved.
④ Elimination rules. The reasons for setting elimination rules are: First, for open communities, the members who join are mixed and need to be restrained and managed, and those who violate group rules need to be punished; second, for high-quality communities, although self-discipline is strong, the problem with high-quality people is that they are busy and less involved, so they contribute less to the community. Therefore, it is very important to give a certain amount of elimination pressure after the introduction. Common types of elimination rules include personnel quota system, foul elimination system, point elimination system and achievement elimination system.