2020 is undoubtedly the year of the turnaround of cross-border self-built websites. There have been some signs of development since last year. In 2020, due to the epidemic, the transaction volume of sellers on third-party e-commerce platforms was low. Many sellers began to build cross-border self-built websites to expand sales channels.
With more and more people doing cross-border self-built websites, there will also be a situation where ten people share a cake and 100 people share a pudding. In the end, there will still be the same brutal competition as when selling on third-party platforms. At this time, how to do a good cross-border self-built website and how to make the products of cross-border self-built websites a hit has become a concern for many sellers. Next, we will explain to you the way to choose the hits of cross-border self-built websites based on the product selection experience of large e-commerce platforms.
The root of wanting to find a hit is still in the product selection.
For example, if you choose an extremely luxurious product as the direction of creating a hit, its audience must be small. After all, there are only a few people who can use luxury goods, so it does not have the audience support to become a hit. Therefore, when we choose hot-selling products, we must choose products with high cost performance, which can make buyers feel that it is worth buying this thing and they are willing to consume it.
The reason why we pay attention to the cost performance is that the price is one aspect, and its quality cannot be ignored. Only when the quality of the product is good can the seller get good reviews, thus generating positive factors for the expansion of the influence of subsequent products. Therefore, the basis for the selection of hot-selling products is that buyers are willing to buy and buyers think it is worth buying.
The second is the hot-selling selection tips for small and medium-sized sellers.
Due to the financial support that can be given to small and medium-sized sellers, choosing to create one or two hot-selling products is their best choice. To create a hot-selling product, it is inevitable to need some advertising investment and product promotion. If the financial bearing capacity is insufficient, it is likely that your product has not yet become a hot-selling product, and your store has ceased to exist due to financial constraints.
At the same time, in order to make the hot-selling products stand out among many products, their sales volume must be ranked in the forefront. You can create a hit product by fake orders and other methods. After all, since there are high-selling products among many products, they will inevitably lean towards this option.