(1) Analyze the overall situation – Overview of the results
Take a customer as an example. The customer beat 80.9% of the suppliers. Take 100 customers as an example. This customer has already scored 80.9, which is a very good result!
Please note that the number of visitors and feedbacks in “My Global Store” only refers to the number of visitors and feedbacks brought by “My Global Store”, which is inconsistent with the actual number of feedbacks we get.
(2) Look at the source of customers – focus on important pages
First, see which pages bring me customers. Customers are opportunities. The pages that bring the most customers need to be focused on. The customer source is divided into 5 modules. It can be seen from the figure that the proportion of customers visiting the product page is the largest, so we need to think about whether we can use other pages? Then we need to understand the data of “Store Page Visit Details”.
In “Store Page Visit Details”, you can understand the visit status of each page, which pages are key, and which pages need maintenance. The product page has the most visitors, the same number of clicks and the number of feedbacks. Pages with many visitors are the main battlefield, where most buyers come. You may need to provide buyers with enough temptations in product pictures or product content. Pages with many visitors but few clicks need to be optimized. For example, the click-through rate of the homepage is 3.72%, while the conversion rate of the company profile is 4.71%. In terms of optimization, you should consider making the homepage more perfect.
In this customer’s company profile, the navigation and quick feedback pages have high click rates, while the company profile and product details pages have low click rates. You can improve the pages with low conversion rates.
(3) Look at the conversion rate to get buyers to stay and come to us for consultation
For this customer, the key to improving conversions is to focus on the decoration and marketing of the three pages with many visitors, namely Products, Home, and Company Profile, and to provide buyers with enough temptations.
Another thing is the Home interface. In this interface, we need to do a good job of marketing. In addition to the temptation of innovation and visual impact given by the overall layout of our website, buyers also hope to see the supplier recommend some hot-selling, low-priced, or even more personalized products to them from their own perspective.