Blue Ocean Keywords are a type of product keywords, also known as “zero-less keywords” and “long-tail keywords”. Specifically, it means that the front desk has a certain degree of buyer search popularity, but the supplier publishes fewer products. Usually, the number of accurate matching products corresponding to this keyword does not exceed 3 pages (38 product information is displayed per page by default), so it is a keyword with low peer competition.
What are the benefits of using blue ocean keywords?
1 Rapid exposure: When buyers use blue ocean keywords to search, the number of accurate matching products usually does not exceed 100. Using blue ocean keywords to publish high-quality products can quickly improve rankings and strive for exposure.
②Higher click-through and inquiry conversion rate: Similarly, the lower the competition, the higher the probability that your published products can get buyers to click and send inquiries.
③Display of professional suppliers: Some high-search, low-competition blue ocean keywords represent buyer search habits that are not familiar to suppliers. Only by understanding buyers can we truly understand e-commerce.
How to use blue ocean keywords to fully enhance the effect?
Choose blue ocean keywords that match your products and industry. When you are unsure of the meaning of a word, it is recommended to find appropriate keywords through various search engines, the backend of e-commerce platforms, keyword tools, etc.
(2) Use blue ocean words to release new products first.
(3) Please use keywords in the “product title” and “keywords” according to the conventional method, and do not use them separately.
(4) Ensure that the product information released is highly complete.
(5) Use more blue ocean words, such as using multiple product attributes (material, size, purpose, product attributes, etc.) to freely combine blue ocean word keywords.