1. The important role of PPT presentation reports
PPT presentation reports are an important part of the overseas customers’ visiting experience. PPT design and presentation reports can effectively play and enhance the effect of differentiated communication. They are tailored according to the characteristics of different overseas customers. This is an important skill that can gain personal unique advantages. For example, when cross-border e-commerce companies communicate face-to-face with overseas customers, PPT presentation reports can allow salesmen to present professional and clear content, quickly establish a strong communication influence, effectively influence overseas customers, and quickly establish their trust in the company. Moreover, in this process, overseas customers are the listening party, and salesmen can actively convey their carefully designed and prepared content, guide and lead overseas customers, and to a certain extent gain the initiative in the negotiation process.
2. Perfect display of PPT presentation reports
PPT presentation reports are indispensable in formal business talks. If cross-border e-commerce companies want to win the recognition of overseas customers in this link, the PPTs they produce must be both exquisite and perfect in presentation.
On the one hand, regarding PPT production, it must be exquisite. First of all, it is necessary to reasonably design the page layout, try to conform to the aesthetics, and avoid too much content. The PPT page should preferably conform to the golden ratio, that is, either the content part occupies 61.8% of the entire PPT interface, or the blank part occupies 61.8% of the entire PPT interface. In short, 1/3 of the content is matched with 2/3 of the blank, or 2/3 of the content is matched with 1/3 of the blank. Regarding PPT production, graphical presentation is also very important. As the saying goes: A chart is better than a thousand words. Focus on pictures, data, icons, etc., and use as little text as possible. The more abstract and complex the content is, the more you should find ways to express it with charts. In addition, PPT production should also take into account color matching, font consistency, etc., to give customers an artistic aesthetic feeling. For example, it is best not to have more than three colors, two contrasting colors that form a contrast, and a secondary color of the same color system. In formal business meetings, blue and white are often used, and the visual effect is better.
On the other hand, regarding PPT presentation reports, they should be presented perfectly. The core principle of PPT presentation reports is to be audience-centric. When overseas customers of cross-border e-commerce visit, there is an opportunity to give them a presentation report on the spot. Naturally, it should be centered on overseas customers and focus on the content that overseas customers care about. However, to achieve a speech centered on overseas customers, there is an important premise. You must understand overseas customers as much as possible, and systematic research is indispensable. Here, first of all, we must clarify the goal of the PPT presentation report. Based on the research and understanding of overseas customers, display the information topics that overseas customers are interested in and concerned about; secondly, we must refine the content of the presentation report, highlight the key points, and be targeted. In addition, we must optimize the structure and logical order of the PPT presentation report. For example, you can adopt the structure of Why, What, How, or you can adopt the structure of current situation, problem, cause analysis, and countermeasures to unfold the PPT presentation report. Face-to-face PPT presentation reports actively display through voice, tone, speed, expression, gestures, etc., to win the trust of overseas customers and achieve the purpose of effective communication.
Here, the design ideas of the PPT presentation report are introduced. The purpose of this presentation report is to gain the trust of overseas customers and show the differentiated value that can be provided to customers, so as to enter the transaction through some cross-border e-commerce trendy products on the market.
①Who are you? Convey the company’s positioning, whether it is a factory or a trading company, and what value can it provide to customers. Answer Are you a manufacturer or trading company? Show the comprehensive strength of our company through the company’s organizational chart, team members, major customers, etc. If conditions permit, you can also play the company’s video introduction at the same time, which is also a good way to improve the effect of the PPT presentation report.
②What do we understand about your business? Based on the previous research on overseas customers, express your understanding and cognition of overseas customers’ business. I hope that overseas customers will feel that you quite understand our business.
③What makes us your strategic partner? Here you can fully demonstrate your ability to provide the value required by overseas customers, preferably with successful cases for display.
④Proposal. Introduce specific products A, B, C… or services, customer service processes, corporate culture, etc., to indicate the intention of cooperation and point to business transactions.
In the PPT presentation report, in order to improve the presentation effect and strengthen communication and interaction with overseas customers, you can express before the start of the PPT presentation report: “If you have any questions during the introduction, please interrupt me and I will explain.” You can also ask after the PPT presentation report: “Do you have any other questions about the content just now?”