When choosing a social media platform, sellers should consider whether they need a reliable target audience that overlaps with the platform, whether the brand image is consistent with the platform, and whether they have enough time and resources to manage multiple accounts? This article will introduce the popular independent station platform traffic social media:
1. Independent station + Instagram
As one of the most popular social media platforms in the world, Instagram has a high coverage rate in Europe, America and Southeast Asia.
Promotion methods:
l Publish your own products on the platform, and add product links and hashtags under the post to get more exposure.
l Switch your personal account to a business account, and put the website link in the homepage introduction.
lInstagram brings together a large number of KOL celebrities, and it is easier to get conversions by working with them to plant grass.
2. Independent station + Facebook
As a social media platform giant, Facebook has huge traffic and very diverse content.
Promotion methods:
l Create a public homepage, create your own brand/product advertising page, and put the product link on the homepage for direct traffic.
lConduct Facebook group promotion, that is, join the relevant audience group by searching keywords and distribute advertisements, but avoid hard advertising.
3. Independent station + TikTok
In this era of short video popularity, Tiktok, the overseas version of Tiktok, is a huge traffic pool dominated by young users. As an interested e-commerce platform, its platform content is very friendly to product promotion.
Promotion method:
Create a matrix account, open multiple accounts to publish product videos, intercept more exposure, and users only jump to the independent station through the homepage link/comment link.
Cooperate with experts, cooperate with experts related to the product field, you can hang a small yellow car, or guide users to place orders on independent sites.
4. Independent station + Pinterest
Pinterest is a social media platform similar to the domestic “Little Red Book”, which has gradually become a “grass planting platform” with a high conversion rate. The audience is mostly young women aged 16-35, and male users are growing rapidly.
Promotion method:
Create Pins by manually uploading sketches and links related to the product, and collect Pins into related artboards;
You can get traffic through artboards, improve the keyword ranking of search Pins, let more users see our account and products, and then place orders on the independent site to complete the conversion.