Infringement accounts for a large part of the complaints filed by sellers. As a platform that highly protects intellectual property rights, Amazon can be said to have not ignored or tolerated the occurrence of such violations.
What we usually call trademark infringement refers to the infringement of using the other party’s trademark without the permission or authorization of the trademark holder. Generally, trademark infringement will appear in: pictures, listings, keywords, as well as the product itself and the product packaging. Trademark infringement is an infringement that is obvious at a glance.
In the most conspicuous pictures, keywords and listings of our products, the presence of trademarks is very high, which is an existence that can be seen at a glance.
As sellers, we all know that the optimization of these three places is the key to increasing sales and conversion rates. Therefore, trademark infringement cases always account for a fairly high proportion of the cases we have encountered in the past. Many sellers may reflect their own infringement after receiving official emails.
1. How to deal with trademark infringement issues?
1. Show intention and state the incident
Sincerely admit your mistakes and make it clear to Amazon that this infringement was their unintentional behavior. There are many reasons for the statement: they do not understand the differences in trademarks between different countries, do not understand the purpose and precautions of trademarks, poor training and management of new employees, leading to employees’ wrong behavior, etc.
2. Action measures
Explaining the reasons and admitting mistakes are only the first step. The key is to make Amazon feel our sense of responsibility and sincerity.
Specific actions can refer to the following points:
All relevant infringements are deleted as soon as possible;
After receiving the email, send the email to the right holder as soon as possible, apologize for our wrong behavior, and propose a compensation plan for losses;
Unified inspection of all products currently sold to ensure that there is no infringement that violates Amazon’s rules
3. Preventive measures
As a qualified Amazon seller, in addition to the measures already taken, our future practices are also very important:
Regularly conduct employee training, in-depth Amazon rules, and cultivate employees’ awareness of rules;
Strengthen the review of ASIN;
Register your own trademark, conduct brand filing, etc.
In fact, our ideas for appealing infringement are consistent, but different types of writing will be different. If you have any needs in this regard, you can leave me a message through the appeal channel on my homepage or contact me to get a free appeal template.