For Amazon merchants, promoting a product is not a simple matter. The daily sales of Amazon merchants are not exactly the same and will fluctuate within a certain range. There must be a reason for the sudden decrease in commodity orders, which may be caused by multiple factors. Regarding the possible factors that lead to the decline in list weight and sales, we have specially compiled a list for your reference.
1. Market demand
It is often said that the same good choice needs to meet market demand. This is easy to understand. Generate a product that no one needs, so naturally there are no consumers to buy it, so why does the commodity suddenly fail to meet market demand? This may be because:
1. Commodities have obvious seasonality, such as seasonal products and holiday products. These products have obvious seasonality. When the product enters the off-season, sales will drop significantly. Therefore, when sellers find that brand orders continue to decline, you need to see if the product is in the off-season.
2. There are strong competitors for commodities on the market. Products that meet demand will quickly attract the emergence of competitors. When your brand is caught up by competitors in terms of function, or occupied by competitors in terms of price, it will lead to the sales of your products being robbed, so sellers can go to the front desk to see the competitive situation of their products
Second, being followed and the gold shopping cart being robbed
Merchants who understand the gold shopping cart should know that the proportion of consumers who purchase products through the gold shopping cart, that is, the buybox, is as high as 80%. If your gold shopping cart is taken away by other competitors, your order will definitely be taken away. Therefore, when merchants find that their brand sales have declined, they need to see if their gold shopping cart is still in their hands.
Third, bad reviews appear in the listing
Bad reviews are very harmful. Sellers should feel deeply. Bad reviews can easily take away potential orders on the listing. Many consumers will see bad reviews when viewing products, and it is easy to choose after closing the page. Therefore, when sellers find that their brand sales have declined, they can see if this product has bad reviews. If so, it should be handled in time.
Fourth, ranking drops, advertising offline
When it comes to Amazon’s product sales, traffic is a factor that directly affects sales, including the natural ranking of keywords and Amazon’s in-site advertising. Therefore, when sellers find that their brand sales have dropped, they can go to the Amazon front desk to search for keywords to see if the ranking of keywords they often order has dropped, and check the advertising report posted on Amazon to see if the advertising orders have dropped. If so, look at the display volume and display time of the advertising marketing to see if there are any changes. If so, you need to check in time what changes have occurred in your in-site advertising that have led to a decrease in orders
Not only has the store traffic dropped, but many of the original normal orders continue to drop. Everyone doesn’t know the reason and is confused, but in fact, the most important point is: grasp the changes that are suitable for Amazon’s combination and algorithm rules, but adjust your own principles.