The Australian site is a new market that Amazon has opened up in recent years. The following will explain the Australian site from two aspects: overview and characteristics.
1. Overview of the Australian site
The Australian site only has one country, Australia.
2. Characteristics of the Australian site
The characteristics of the Australian site mainly include high purchasing power of buyers and large national import demand.
(1) High purchasing power of buyers
Located in the southern hemisphere, Australia is one of the richest countries in the world, with a high average personal wealth. In addition, Australia’s Internet penetration rate is as high as 88%, so Australian buyers have relatively high purchasing power in cross-border e-commerce.
(2) Large national import demand
Australia’s manufacturing industry is underdeveloped and has a large demand for imports. China happens to have low manufacturing costs and price advantages, making it a major importer.
There is no difference between the various national sites on the Amazon platform. After understanding the characteristics of these sites, sellers can choose the appropriate site according to their own situation.
The Amazon platform grew and developed in the United States and has become relatively mature. The mature operating system of Amazon US Station can enable sellers to master the relevant knowledge of cross-border e-commerce more quickly and comprehensively.