On the Lazada platform, the popular products sold through live streaming have some commonalities, mainly practical fast-moving consumer goods, including women’s cosmetics, skin care products, clothing and daily necessities. These products have a common feature, that is, the average customer unit price is not high, and consumers are willing to stock up on goods. This type of fast-moving consumer goods is a low-decision product, and consumers have a strong perception of it and can decide to buy without too much information.
1. Choose impression models:
In each live broadcast, it is recommended to display a single product for no more than 10 minutes, so it is key to quickly trade products within a limited time. When choosing live streaming products, sellers should first consider choosing impression models, that is, those products that can promote the first transaction in the live streaming room. Such products are usually cost-effective and have low customer unit prices, suitable for a wide range of people. For example, when selling bags, you can choose products such as coin purses and key bags; while in the Meida live streaming room, you can choose practical products such as belts and base shirts.
2. Choose drainage models:
Drainage models are those products with unique advantages and selling points, which can be selected based on the real-time data of the live streaming room. When the number of views or comments of the audience reaches a peak, you can cleverly recommend the traffic-generating model to promote sales orders while increasing attention. Merchants can also combine the activities of the studio, such as launching a hot model when the number of attention or likes reaches a certain amount, to increase the user’s online viewing time, which can also be used to attract new customers.
3. Consider the running volume model:
When setting the traffic-generating funds, merchants can choose to set a very low price, or even not make money, but provide support for the entire studio sales. This is the running volume model, which is actually to attract more consumers and increase overall sales. Merchants can set up multiple running volume models at one time and launch them in batches at different times, but be sure to ensure that there is enough supply. This strategy can promote sales in the entire live broadcast room without losing money.
Lazada encourages merchants to choose featured products according to their own needs to bring better results and traffic. At the same time, merchants should interact with consumers in a timely manner to let them understand and trust the products, so as to achieve the desired results.
When selecting products for live broadcasts on the Lazada platform, in addition to considering the types and characteristics of the goods, it is also necessary to pay attention to the unique characteristics of Lazada live broadcasts and audience preferences. Here are some tips to help merchants better choose products suitable for Lazada Live:
1. Pay attention to popular categories on Lazada Live:
On Lazada, viewers of Lazada Live may prefer specific categories. By observing the popular live content on the platform, you can understand the preferences and shopping habits of viewers. For example, if cosmetics and clothing are popular on Lazada Live, choosing products in these categories may be more conducive to attracting viewers.
2. Use platform data analysis:
The Lazada platform provides a wealth of data analysis tools that merchants can use to understand the behavior and feedback of viewers. By analyzing data such as popular search terms, click-through rates, and viewing time, merchants can more accurately choose products suitable for live broadcasts. This helps to provide content that viewers are interested in during the live broadcast and increase the possibility of purchase.
3. Interact with viewers:
Interaction with viewers is very important in Lazada Live. Merchants can connect with viewers through real-time chats, sweepstakes, etc. In terms of product selection, merchants can adjust the content and introduction of live broadcasts based on the real-time comments and questions of the audience to make them more in line with the needs of the audience.
4. Featured product matching:
In order to increase the attractiveness of live broadcasts, merchants can consider matching with some featured products or package recommendations. These featured products can be limited editions, new products, or products related to local culture, which can arouse the curiosity of the audience and increase the impulse to buy.
5. Provide discounts and benefits:
In Lazada live broadcasts, providing some exclusive discounts and benefits is an effective way to attract viewers. Merchants can consider offering limited-time promotions, full-reduction activities, or shopping cashback during the live broadcast to stimulate the audience’s desire to buy.
6. Update products regularly:
The audience expects to see new and interesting content in the live broadcast. Therefore, merchants should regularly update live broadcast products to avoid repetition and monotony. By introducing new products or regularly changing product combinations, you can maintain the audience’s attention and increase the freshness of the live broadcast.
7. Take advantage of the anchor’s personal characteristics:
If merchants have a cooperative relationship with anchors on Lazada Live, they can make full use of the anchor’s personal characteristics and influence. The anchor’s personality and reputation can have a positive impact on the product, so when choosing products, you should consider the compatibility with the anchor’s style and audience group.
Through the above suggestions, merchants can more specifically choose products suitable for display on the Lazada Live platform. Combining platform characteristics, audience feedback and real-time interaction, merchants can enhance the attractiveness of live broadcasts and achieve better sales results.