With the continuous development of cross-border e-commerce platforms, more and more sellers have chosen to register and open stores on Lazada to expand their business to the international market. In this process, writing product titles has become an important aspect of sellers’ attention. Understanding the word limit of Lazada titles and some key tips is essential to increase product exposure and attract potential customers.
First of all, it needs to be made clear that Lazada has different title requirements for different types of products. Taking electronic products as an example, the ideal number of characters should be controlled at no more than 65, while the title of fashion products should not exceed 55 characters. This means that when sellers write product titles, they must accurately control the number of characters according to the category to which they belong in order to meet the platform’s regulations.
On Lazada, how to write titles is a question that sellers need to think about seriously. Here are some key tips:
1. Keyword selection: Sellers first need to collect keywords related to the product and select the most accurate and traffic-rich words for sorting. A successful Lazada title should put the core keywords of the product in front and the auxiliary words in the back to increase the product’s display rate in search results.
2. Pay attention to readability: Lazada product titles are designed for buyers, so readability of the title must be ensured. Clear and concise titles make it easier for buyers to find the product in search results and understand whether the product meets their needs.
3. The simplicity of the title: Utilize all the characters in the title, but keep it simple at the same time. It conforms to the habits of Lazada search engine, helps to increase the crawling speed of Listing, and makes it easier for buyers to find products.
In order to help sellers better write Lazada product titles, the following formula can be used: accurate core word + attribute word 1 + attribute word 2 + attribute word 3 + selling point word 1 + selling point word 2 + scene word 1 + scene word. Of course, this formula can be adjusted appropriately according to the characteristics of the specific product.
When writing Lazada product titles, sellers also need to pay attention to some matters:
1. Avoid keyword stacking: Do not overuse keywords with the same meaning in the title, which not only wastes space, but also is not conducive to display.
2. Use of punctuation: Try not to include unnecessary punctuation, and capitalize the first letter of words, but do not use all capital letters to keep the title friendly to read.
3. Expression of product quantity: When describing the quantity of products, use Arabic numerals instead of English.
4. Avoid promotional information: Do not include promotional information in the title, which can be promoted in other ways.
By understanding the word limit of Lazada titles and some key techniques, sellers can formulate product titles more targeted, increase product exposure on the platform, attract more potential customers, and achieve successful expansion of cross-border e-commerce business. I hope sellers can make full use of this information to bring more opportunities and success to their business.