Lazada, as the largest comprehensive e-commerce platform in Southeast Asia, faces fierce market competition. For sellers, how to effectively operate and attract traffic on this platform has become an issue that cannot be ignored. This article will share some Lazada operation and traffic experience, aiming to help novice sellers improve operational efficiency and achieve better performance.
1. Focus on creating hot-selling products.
Hot-selling products directly determine the traffic and sales of the store. After a new product is launched, by observing the trends of views and click-through rates, it can be determined whether it has the potential to be a hot-selling product. Once a potential product is discovered, targeted promotion is required to ensure that views are successfully converted into sales.
2. Optimize product images.
Product images directly affect the click-through rate of products, especially the main image. Optimizing the main image can increase the exposure and attractiveness of the product by introducing popular elements, using situational or model images, and creative and aesthetic styles. At the same time, the sub-image needs to present product details in all aspects to avoid causing problems with users receiving inconsistent products.
3. Title optimization.
Title keywords directly affect the search exposure of the product. Avoid using overly broad words, but use core words and long-tail words correctly to increase the click-through rate of target users. Use tools for intelligent translation to solve language barriers when operating on international sites.
4. Establish a professional operation team.
The operation of the Lazada platform requires close cooperation from various departments, including product development, design and art, operation management, and event planning. Establishing an efficient and stable team is very important for long-term store success. Many sellers choose to outsource store operations to mature e-commerce operating agencies to quickly integrate professional operation teams.
5. Daily maintenance of the store.
Continuous maintenance of store operations is the key. Including new products, sales promotion activities, customer service, logistics and delivery, etc., all require perseverance. These repetitive tasks can be outsourced to e-commerce operating agencies, allowing store owners to focus more on the development strategy of the store.
6. Data-based operations.
In an era of information overload, effective analysis and use of data has become the key to operations. Various operational data such as traffic, sales, user portraits, etc. can guide sellers to formulate business policies that are more in line with target users. Use third-party tools to obtain more dimensional operational insights and improve data-driven refined operations.
7. The intensity of marketing activities.
To stand out in the fierce market competition, you need to carry out various marketing activities. Designing preferential promotions for different festivals or scenes, giving out red envelopes, inviting influencers to bring goods, etc. are all effective means to increase exposure. At the same time, pay attention to user feedback and continuously optimize activity plans.
8. Timely and effective customer service.
Customer service is directly related to the user’s shopping experience and is the key to the store’s reputation. Require operators to maintain enthusiastic, professional and efficient responses to common problems. Establish a problem knowledge base and use the tool’s customer service automatic reply function to solve repetitive work. After delivery, take the initiative to contact the user to ensure smooth receipt and obtain good reviews.
9. Continuous store optimization.
E-commerce store operations require long-term investment. According to operational data, continuously optimize various tasks and adjust strategies as the business environment and user needs change. Continuously iterate and upgrade products, services, processes, etc. to keep the store vibrant.
10. Plan a blueprint for store development.
From the perspective of corporate development, it is necessary to plan the long-term positioning and strategic goals of the store. For example, what kind of brand image to create within 1-2 years, what kind of product line to develop, what sales channels to cover, etc. Only by making long-term deployment can you occupy a favorable position in the competition.
In general, the successful operation of a Lazada store requires a professional team, scientific data support, carefully designed promotional activities, efficient daily maintenance, active user service, continuous store optimization and a clear development strategy. As an excellent store operation tool, Daze Store Manager Tool can improve the operating efficiency of Lazada stores in many aspects, and it is worthy of sellers’ attention and use. I hope the above sharing will be helpful to the operation of Lazada sellers.