For Chinese sellers working on the Jumia platform, targeting best-selling categories is a key to ensure success. Choosing wise products and opening a store on Jumia is undoubtedly a path to greater advantage. So what should Jumia sellers sell? Here are some suggestions for you:
1. Hot-selling categories: grasp the mainstream of the market.
Hot-selling categories are often those with high platform search volume and sales volume. Sellers can refer to several categories such as: mobile phones, 3C, clothing, shoes, accessories and small appliances are all hot-selling products.
However, the competition for hot-selling products is also relatively fierce. Therefore, when deciding to choose a category, be sure to consider your own situation, such as whether there is a stable supply and a complete supply chain to ensure smooth operation.
2. Trending hot spots: leveraging the current trend.
Using the tool Google Trends, you can better understand people’s current search trends and grasp market hot spots. Google Trends mainly collects big data from channels such as Google Search, Shopping, YouTube, News and Images, which can reflect the current hot trends.
3. Sub-categories: Explore the market segments.
By segmenting the categories, find the categories that you are interested in or familiar with, and explore the secondary and tertiary sub-categories from them. This method helps to select products more targeted and discover segmentation opportunities in the market.
4. Seasonal holidays: Go with the flow.
Choose appropriate products based on the characteristics of different holidays and categories; at the same time, you can also use tags and keywords on social platforms to better grasp the advantages of product selection.
On the Jumia platform, the principle of “70% product selection and 30% operation” also applies. Therefore, when sellers plan their stores, they must pay attention to the key step of product selection and find products that suit them in order to stand out in the fiercely competitive market.
How to determine what Jumia sells?
First, pay attention to the hot-selling products on the platform, which may include electronic products, household items, fashion accessories, etc. Understand the mainstream trends in the market by observing the search volume and sales volume. However, you should also pay attention to the fierce competition and ensure that there is enough supply and supply chain support.
Secondly, with the help of Google Trends, you can understand the current hot spots and better grasp the direction of the market. This helps sellers predict future trends, enter the market in advance, and gain competitive advantages.
Then, market segmentation is a good way to tap business opportunities. Through in-depth analysis of categories, find the secondary or tertiary subcategories that suit you, so as to select products more targeted.
Finally, take advantage of the characteristics of seasons and holidays, combine different categories, and select suitable products. This helps to increase sales in a specific period, and at the same time, better promote products through tags on social platforms.
The key to product selection: suit yourself is the king.
In this process, the key to product selection is to find products that suit you. You should fully consider your own resources and advantages to ensure long-term and stable operation. After all, “70% product selection and 30% operation” is not just talk.
For example, if the seller has a stable supply chain of electronic products, then selling electronic products on the Jumia platform may be a good choice. If the seller has a deep understanding of the fashion field, you can consider making efforts in the field of fashion accessories. In short, only by choosing the right product for yourself can you better cope with the challenges of the market.
Conclusion: Focus on product selection and lay the foundation for success.
What to sell on the Jumia platform is indeed a question worth careful consideration. By understanding the hot-selling categories, paying attention to trending hotspots, market segmentation, and taking advantage of seasonal holidays, you can better find products that suit you. Remember, “70% product selection and 30% operation”, product selection is a key step in laying the foundation for success. I hope that sellers can achieve remarkable results on the road to entrepreneurship on the Jumia platform.