Compared with the fiercely competitive cross-border stores, Lazada local stores have many advantages. This article introduces how to promote Lazada local stores.
1. How to promote local stores?
First, Lazada can use its brand influence in the local market to promote. By placing traditional media such as video ads, radio ads and outdoor ads, brand awareness and exposure can be increased. In addition, Lazada can also cooperate with local celebrities or stars to increase the brand’s appeal and recognition.
Second, Lazada can seize market share through social media promotion. Social media is very popular in the local market. Lazada can publish relevant product information, marketing activities and user feedback on platforms such as Facebook, Instagram, and Twitter where accounts are established, to attract users’ attention and forwarding.
At the same time, Lazada can also use social media advertising functions to accurately push advertisements to specific user groups to increase click-through rates and conversion rates.
In addition, Lazada can also optimize keywords in search engines to improve the ranking of products in search engine results. Lazada can improve the search exposure and click volume of products by optimizing product titles, descriptions and keywords. In addition, Lazada can also advertise on other websites to attract more users to click to view Lazada’s purchases.
Second, the difference between local stores and Lazada cross-border stores.
1. Differences in consumer experience
If sellers choose to do e-commerce in Southeast Asia, merchants must fully consider the needs of buyers. From the consumer experience of users of local stores and cross-border stores on the Lazada platform, the advantages and disadvantages of the two are obvious.
Ranking advantage: First, start from the platform buyer searching for goods in the search bar. The first item displayed in front of the buyer is the priority ranking of the local store.
Logistics advantage: The second is logistics timeliness and after-sales service. Local stores have their own supply in the local area. Buyers who choose local store products can receive the goods in a short time, while cross-border stores generally supply in China. It takes a long time to transport goods, and the logistics timeliness is not advantageous.
After-sales advantage: If there is a problem with the quality of the goods in the local store, it can be handled in time, while it is difficult for cross-border stores to ensure that the interests of buyers are fully protected. It is precisely because of these differences that there is a clear competitive gap between cross-border sellers and local merchants.
2. Product sales differences
Cross-border sellers should know that due to different logistics and customs control factors in different countries, the establishment of stores has certain restrictions on the selection of commodity categories. Many domestic cross-border sellers’ products fall into the category of prohibited sales.
For sellers, the categories they are good at operating are inherently unique and distinctive. If there is another layer of restrictions, they will not choose too many products to sell.
But this has no effect on local stores. For local stores, the platform opens up a variety of goods for free listing. In terms of product sales, local stores have a wide variety of goods, and the conversion rate will be much higher than that of cross-border stores.
3. The difference in store commissions
The local stores on the Lazada platform do not charge commissions, while cross-border stores are different. Except for Vietnam, the commission paid by merchants is 1%-4%, plus a 2% service fee.
It is obvious that this platform is ready to support local e-commerce. The difference in service fees and commissions gives local merchants more opportunities for competition and development.
4. Different logistics systems
Local stores generally have their own overseas warehouses, or choose to cooperate with third-party overseas warehouses, so that they can be delivered to sellers quickly from the local area, while cross-border stores have no international logistics costs.