I don’t know if you have noticed that the merchants who sell better on the Amazon platform are generally brand merchants, mainly because Amazon cross-border e-commerce pays more attention to the rights and interests of brand merchants.
The protection of Amazon brand merchants is also relatively strong. So now most merchants take the brand route when doing Amazon cross-border e-commerce, but a brand can only open one store. If they want to use it in multiple stores, they will obtain trademark authorization at this time.
If there is no trademark authorization, if this store uses this brand, it is equivalent to infringement. Speaking of Amazon trademark authorization, many Amazon merchants have not done it, and don’t know what the key points of Amazon trademark authorization are. In this regard, let’s take a closer look at this issue.
Experts point out that the main point of Amazon trademark authorization is to enter the brand account through authorization application and enter from user permissions. The applicant has pending items. After clicking accept, the authorized account will obtain brand permissions. The other is to check the allowed trademark authorization after registering the brand, otherwise it will not succeed even if authorized.
For an Amazon store, Amazon trademark authorization is an important thing, but there are many important things to open an Amazon store, such as the management of the Amazon store. If the management of the Amazon store is not done well, it is very difficult to open an Amazon store.
So, how to run an Amazon store?
Experts point out that if you want to run an Amazon store, there are many dimensions. If you don’t know how to run an Amazon store, there are shortcuts now. You can find a professional Amazon to help you manage your store, so that you can run an Amazon store better.
As mentioned above, the key point of Amazon trademark authorization is to check the allowed trademark authorization, which is a key point that many Amazon merchants will overlook. For novice sellers who plan to enter Amazon, they must establish a good brand awareness. When registering a store, they should register the brand at the same time. Even if you don’t do Amazon in the future, the brand can be entrusted to an intermediary to resell it. Brand is the fundamental measure to eliminate follow-selling.