Good communication skills first refer to the ability of salesmen to communicate with customers in foreign languages in writing and verbally.
Customer communication in cross-border e-commerce is often carried out in the form of emails at first. If customers visit, salesmen need to have good foreign language speaking skills. For example, salesman Xiaoqin successfully won an order of 400,000 yuan from an Australian customer within less than half a year after graduating from university. His colleagues were all surprised by this, but their foreign trade manager was not surprised at all, because when the manager was guiding Xiaoqin to counter-offer, he found that Xiaoqin had strong logical ability. He can always give targeted answers to various questions from customers, and he also explains it very clearly to customers. When customers come to visit the factory before placing an order, they repeatedly mention that Xiaoqin has strong communication skills and expresses English fluently and authentically. Of course, language is only the basis for good communication. Effective customer communication skills in cross-border e-commerce business should also include “knowing when to communicate with customers about what topics and content.” This aspect involves the stage issues of responding to cross-border inquiries, such as when and how to communicate with customers about model selection, quotation, and bargaining; how to deal with various unexpected questions raised by customers during the inquiry and negotiation stage; how to establish a good business relationship with customers. For example, salesman Xiao Nan is not only efficient and professional in communicating with customers, but also often sends customers some photos of him attending training courses at the company or some emoticons expressing positive emotions. Through these small communication skills, he successfully won multiple orders.