The benefit of using customer development letter templates is to improve the efficiency of sending customer development letters. However, for key customers, you can try to change the way of writing customer development letters, and try new, professional or more targeted writing methods.
Win by arousing customer curiosity
Email subject: An idea tripling your sales
Email body:
Hello Sales Manager,
We have an idea that I can explain in 10 minutes which can get your company next100 best customers. This idea is used to help our client almost triple their monthly run rate. Let’s schedule a quick 10 minutes call so I can share the idea with you. When works best for you? Best regards, Sophie
A salesperson once used this customer development letter to obtain a 57% open rate and a 21% reply rate, and gained 16 new customers. The winning point of this customer development letter is that it successfully aroused the curiosity of customers.
Specific analysis:
Hello Sales Manager, (Analysis: If you know the customer’s name, then write the name directly, which will shorten the distance between you and the customer.)
We have an idea that I can explain in 10 minutes which can get your company next 100 best customers. (I don’t know if you can allow me to express my idea in 10 minutes. This idea may allow your company to get 100 high-quality customers. Analysis: The salesperson stands from the customer’s perspective and arouses the customer’s desire to communicate with him. In short, it is to throw out bait.) This idea is used to help our client almost triple their monthly run rate. (Recently, I used this idea to help customers increase their monthly clicks by nearly three times. Analysis: This sentence continues to throw out gimmicks and point out the excellent results that this idea has brought before.) Let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you? (Can you spare 10 minutes, I will share this idea with you. When is it convenient for you? Analysis: If the salesperson’s English speaking ability is strong enough, try to communicate directly by phone.) Best regards, Sophie