Salesmen in the textile and garment industry should pay attention to the following aspects when writing customer development letters.
(1) Can the company send free samples to demonstrate the quality of the products?
(2) Does the company have product design capabilities and can it produce according to the designs provided by the customers (OEM).
(3) For companies with product design capabilities, you can focus on displaying the relevant awards the company has won in the industry. For companies that accept designs and produce, you can display their more influential partners in the industry. The above displays are all based on the premise of not disclosing commercial secrets.
(4) The company’s product processing capabilities are often also valued by customers. If there are relevant international certifications, they can also be mentioned.
The customer development letter template for the textile and garment industry is as follows.
Hello xxx,
How are you?
This is xx from xxx Co., Ltd and we have met in Shanghai garment exhibition last week as the attached picture we have taken together:-)
Thank you for the interests you have shown to our garment exhibiting stand. Please allow me to take this opportunity to make further introduction about our company. Our company mainly focuses on all kinds of women fur and down jackets for retail and wholesale, we have been in the industry for 30 years. The styles of our design are popular with the shop retailer and wholesaler all over the world. We can assure you of good quality with competitive price.
What is more, we have the factory and can make bulk production on your design of garment and we have the professional sample makers making customized production for you. We will be pleased if you can send us your design to start it or choose our stock goods on the web. I would like to introduce the styles we are hot selling to you. Please check the attached pictures. For more information, please check our web below www.xxx.com then tell me
the model you are interested in, then I will give you the best offer.
We will appreciated your early reply.
Best regards, xxx